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# Repurposed Novel Purses
The Olympia Le Tan's 'Lolita' Book Clutch is More Than Meets the Eye

By Rebecca Byers | Published 2012-01-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/olympia-le-tan1
References: [highsnobette](http://www.highsnobette.com/news/2012/01/06/olympia-le-tan-lolita-clutch/) & [thecherryblossomgirl](http://www.thecherryblossomgirl.com/lolita/17069/)

The Olympia Le Tan 'Lolita' clutch is just one in a charming line of novel accessories by the French designer that celebrate both fashion and literature. Handmade in Paris, the ultra-cute clutches are hard to come by, with only a [limited number made of each](https://www.trendhunter.com/trends/makeup-clutch).

Paris-based style blogger [The Cherry Blossom Girl](http://www.thecherryblossomgirl.com/) was lucky enough to get her hands on the 'Lolita' clutch (pictured in the featured gallery).

Olympia Le Tan releases a new collection of often small, [handmade purses](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch) each season -- with only 16 of the 'Lolita' clutch in particular. The novel accessories are already a hit, with Le Tan hosting a "book launch" recently in Paris, which was attended by Adrian Grenier and the city's fashion crowd, according to Style.com.

Additional sources:
[Style.com](http://www.style.com/peopleparties/parties/scoop/fashionweek-093009_Olympia_Le_Tan_Party/)

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 62% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Literature-inspired Fashion Accessories:** Fashion designers can create unique, exclusive collections of handcrafted, literature-inspired accessories that appeal to bibliophiles who are also fashion-savvy.
- **Limited Edition Products:** By creating a sense of scarcity, designers can encourage customers to act fast and purchase a coveted product that may not be available later, while also creating buzz.
- **Handmade Items:** The growing trend towards personalization and authenticity has made handmade, small-batch products more attractive, providing opportunities to designers and artisans to create unique and original products.

### Industries Being Reshaped

- **Fashion Design:** Fashion designers can explore opportunities to create unique, literary-inspired accessories that cater to consumers' desire for unique, handcrafted items.
- **Publishing:** Publishers can create partnerships with designers to create exclusive book editions with matching accessories.
- **Fine Art:** Fine artists could experiment with transforming paintings or sculptures into fashion accessories, further blurring the lines between art and fashion.

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