# Urban Olympic Apparel The Olympia Collection Shows Spirit for the Games By Trenton Millar | Published 2012-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olympia-collection References: [steeeeez](http://www.steeeeez.com/2012/07/11/adapt-x-fully-laced-the-olympia-collection/) & [adaptadvancers.myshopify](http://adaptadvancers.myshopify.com/collections/olympia-collection) A collaboration between Adapt and Fully Laced, the Olympia collection consists of [13 t-shirts and beanies](https://www.trendhunter.com/trends/new-era-cap) that each represent a different nation. The brand collaboration has also released a [nylon windbreaker](https://www.trendhunter.com/trends/hellenic-olympic-committee) that sports the collection's logo on the back, a play on the Olympic rings symbol using triangles instead of circles. The Olympia collection has an urban hip-hop feel to it, and is more than just a souvenir; this collection is stylish enough to be worn even after the final medals have been awarded in London. Whether it's to show your patriotism, or to brand yourself as a treasonous traitor, the Olympia collection is an example of [national branding that is fashion conscious](https://www.trendhunter.com/trends/ralph-laureninspired-olympic-nail-sets) and cool. Adapt states its brand message simply: "We love music. We are passionate about design, concept, and aesthetics, and hope to reflect these principles in the garments we product." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **National Branding:** Disruptive innovation opportunity: Explore new ways to incorporate national symbols and themes into fashion collections. - **Urban Fashion:** Disruptive innovation opportunity: Combine hip-hop style with national pride to create unique and fashionable apparel. - **Fashion Collaboration:** Disruptive innovation opportunity: Collaborate with other brands to create limited edition collections that resonate with a specific audience. ### Sectors Adopting This - **Apparel:** Disruptive innovation opportunity: Integrate technology or sustainable practices into the production of national-themed fashion. - **Music:** Disruptive innovation opportunity: Explore partnerships between fashion and music industries to create apparel that reflects the intersection between the two. - **Sports:** Disruptive innovation opportunity: Develop innovative sportswear designs that incorporate national pride and symbolisms. ## Related on Trend Hunter - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Olympic Capsule Apparel](https://www.trendhunter.com/trends/eam-usa-limited-capsule.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md) - [Greek Olympic Outwear Sponsors](https://www.trendhunter.com/trends/hellenic-olympic-committee.md)