# Celebrity-Backed Designer Bags The Olympia Bag from Burberry has an Effortlessly Feminine Design By Josh Thompson-Persaud | Published 2021-05-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/olympia-bag References: [wwd](https://wwd.com/fashion-news/fashion-scoops/is-this-burberrys-new-it-bag-1234824804/) & [ca.burberry](https://ca.burberry.com/bags/?slide=limited-edition-olympia) Designer brand [Burberry](https://www.trendhunter.com/trends/rocking-horse-bag) tapped Kendall Jenner, FKA Twigs, and Shygirl for a [fashion campaign](https://www.trendhunter.com/trends/star-studded) focused on launching the Olympia Bag. The Olympia Bag campaign features the celebrity cast sporting the designer handbag in a stripped-back photoshoot that highlights the accessory's elegant esthetic. The celebrity-backed campaign launched in step with Burberry's World of Olympia initiative that serves as a combination [pop-up store](https://www.trendhunter.com/trends/giant-hamilton-handbag) and interactive art gallery for the designer handbag. The handbags will be sold at these pop-ups as well as in established Burberry locations. The minimalist Olympia Bag has an effortlessly feminine design composed of simple curves and thoughtful stitching brought together by a chic gold strap or sophisticated leather strap–depending on the model. The limited-edition handbag comes in two sizes, mini and small, and is currently available in multiple colorways. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 74% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-backed Products:** Opportunity for brands to leverage celebrity endorsements to market their products and create hype among their target audience. - **Interactive Retail Experiences:** Opportunity for brands to create unique and immersive retail experiences that engage customers and entice them to make purchases. - **Effortlessly Feminine Design:** Opportunity for designers to create products with a simple, elegant, and feminine aesthetic that appeals to a wide range of consumers. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to collaborate with celebrities and create limited-edition collections that generate buzz and increase sales. - **Luxury Goods:** Opportunity for luxury brands to differentiate themselves by offering unique and exclusive products that appeal to consumers who value quality and prestige. - **Retail:** Opportunity for retailers to create immersive and interactive shopping experiences that attract customers and increase sales. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Luxury Crossbody Bags](https://www.trendhunter.com/trends/the-fyra-bag.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Reimagined Handbag Capsules](https://www.trendhunter.com/trends/neverfull-inside-out-bags.md) - [Sleek Virtual Handbag Collaborations](https://www.trendhunter.com/trends/tag-bag.md)