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# Durable Hawaiian-Inspired Footwear
The New OluKai Footwear Collection is Casual and Comfortable

By Kalin Ned | Published 2019-12-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/olukai-footwear
References: [highsnobiety](https://www.highsnobiety.com/p/olukai-footwear/#slide-8) & [olukai](https://olukai.com/collections/men?utm_source=highsnobiety.com&utm_medium=paid&utm_campaign=mens_boots_sponsored_story)

The 2019 OluKai footwear collection looks to differentiate itself from other capsules on the market through an unparallel dedication to [casual sophistication](https://www.trendhunter.com/trends/flex-oxford-collection) and all-encompassing comfort. The shoes that the brand makes available to consumers is designed through 'The Wet Sand Principle.' With this, OluKai ensures that "every pair of shoes [it] makes feels like stepping in wet sand."

The ultra-stylish 2019 OluKai footwear collection takes inspiration from the beaches of Hawaii. The label seeks to bring together the "durability of traditional athletic shoes" and the breezy lifestyles that are usually observed in cities that are near the ocean. The latest range of products by OluKai is made for the avid adventurer in mind, with the [full-grain leather Nalukai Boot](https://www.trendhunter.com/trends/baffin-introduces-sea-green) being an obvious stand-out and the Hawaiʻiloa Manu Ihu Leather Chukka Boot following closely behind.

Image Credit: Highsnobiety

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 64% | Activity: 30% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Casual Sophistication:** The trend of creating footwear that combines casual style with sophistication presents an opportunity for brands to target consumers seeking versatile and fashionable options.
- **Beach-inspired Design:** The trend of incorporating beach-inspired design elements in footwear offers brands the chance to appeal to consumers looking for a relaxed and summer-ready aesthetic.
- **All-encompassing Comfort:** The trend of prioritizing comfort in footwear by using innovative materials and construction techniques presents an opportunity for brands to cater to consumers seeking both style and functionality.

### Industries Being Reshaped

- **Athletic Footwear:** The athletic footwear industry can leverage the trend of casual sophistication to create versatile and stylish options for active individuals.
- **Fashion Footwear:** The fashion footwear industry can tap into the trend of beach-inspired design to offer consumers trendy and relaxed footwear choices for various occasions.
- **Outdoor Footwear:** The outdoor footwear industry can capitalize on the trend of all-encompassing comfort to develop footwear solutions that provide both protection and comfort for adventurers and explorers.

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