# A Heel For Every Occasion Olsen's Elizabeth and James Cheap Chic Fall 2009 Collection By Susan Read | Published 2009-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olsens-elizabeth-and-james-fall-2009 References: [stylepantry](http://stylepantry.com/2009/08/12/the-olsens-elizabeth-and-james/) & [mkashley](http://www.mkashley.com/elizabeth-james-fall-2009-now-available/) In the Fall of 2007, Mary Kate and Ashley Olsen launched their “Elizabeth and James” collection. The line is geared towards the thrifty trend shopper - and since the recession has made thrifty shoppers of us all, we’ve been eager to see what they’ve got lined up for Fall 2009. These savvy fashionistas did not disappoint. Just check out the diverse range of style with this year’s [footwear collection](https://www.trendhunter.com/trends/ugg-x-sacai). A little [boho chic](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork), a little glam, [a little grunge](https://www.trendhunter.com/trends/the-october-collection) - the girls have a heel for every occasion and every mood. We love the down-to-earth appeal of this line, and the fact that the Olsens were into affordable fashion before the recession made it cool(/necessary). These girls are serious trend setters that are always worth keeping an eye on! ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 18% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Affordable Fashion:** Opportunity for disruptive innovation in the fashion industry by focusing on creating stylish and affordable clothing and accessories. - **Diverse Range of Style:** Opportunity for disruptive innovation in the footwear industry by designing heels that cater to various fashion tastes and occasions. - **Thrifty Trend Shopping:** Opportunity for disruptive innovation in the retail industry by offering affordable, trendy, and versatile fashion options. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating affordable and stylish designs. - **Footwear:** Opportunity for disruptive innovation in the footwear industry by designing heels that cater to different fashion styles and occasions. - **Retail:** Opportunity for disruptive innovation in the retail industry by offering trendy and affordable fashion options for thrifty trend shoppers. ## Related on Trend Hunter - [Comfort-Forward Heel Collections](https://www.trendhunter.com/trends/vicki-collection.md) - [Vintage-Inspired Holiday Footwear](https://www.trendhunter.com/trends/julia-tassel-pump.md) - [Refined Comfort-Focused Footwear Lines](https://www.trendhunter.com/trends/luxury-footwear1.md) - [Event-Ready Spring Shoes](https://www.trendhunter.com/trends/aldo-1.md) - [Technical Mary Jane Shoes](https://www.trendhunter.com/trends/gellokros-asics-mary-janes.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md)