# Trashed TV Footwear The Olsenhaus AW10 Collection Uses Television Polyester Microfiber By Meghan Young | Published 2010-03-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/olsenhaus-aw10 References: [olsenhaus](http://www.olsenhaus.com/) Although I have never heard of this shoe brand before (probably because I'm not vegan and they specialize in [vegan footwear](https://www.trendhunter.com/trends/fw25-vegan-leather)), the Olsenhaus AW10 collection has definitely caught my attention. Not only are they vegan, they are now also [eco-friendly](https://www.trendhunter.com/trends/the-ripple-shoe). The Olsenhaus AW10 collection uses the polyester microfiber found in television screens to fashion their latest shoes. Although that's neat, the fact that the line doesn't look like it uses [unique material](https://www.trendhunter.com/trends/allbirds-remix) is even more impressive. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** The Olsenhaus AW10 collection using polyester microfiber from television screens demonstrates the trend towards eco-friendly materials in fashion. - **Vegan Footwear:** The Olsenhaus brand specializes in vegan footwear, reflecting the growing demand for cruelty-free options in the fashion industry. - **Upcycled Materials:** By repurposing polyester microfiber from television screens, the Olsenhaus AW10 collection showcases the trend of using upcycled materials in fashion design. ### Where This Applies - **Fashion Retail:** The Olsenhaus AW10 collection presents an opportunity for fashion retailers to cater to the increasing demand for sustainable and vegan footwear. - **Textile Manufacturing:** The use of polyester microfiber from television screens by Olsenhaus highlights an innovative application of materials and creates a potential market for textile manufacturers. - **Sustainable Materials Technology:** The utilization of recycled polyester microfiber in fashion by the Olsenhaus AW10 collection opens up opportunities for companies specializing in sustainable materials technology. ## Related on Trend Hunter - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Living Footwear Concepts](https://www.trendhunter.com/trends/jessica-thies-synthiesis.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Discarded Shoe-Created Stools](https://www.trendhunter.com/trends/wu-series.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md)