# Clickable Shopping Videos The Row Website Will Provide You With an Awesome Consumer Experience By Amanda Chang | Published 2010-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/olsen-twins-the-row References: [style](http://www.style.com/stylefile/2010/09/shop-the-row-without-even-pressing-pause/) & [therow](http://www.therow.com) With no intention of slowing down in regards to their business endeavors, Mary-Kate and Ashely Olsen presents their click-to-buy shoppable video, soon to be launched on The Row website. Inspired by the notion of video-branding and [engaging shopping interactions](https://www.trendhunter.com/trends/stage-ten), the shopping experience provided by The Row will allow consumers to watch featured videos and click the pieces they'd like to purchase with ease. **Implications** - The idea for the clickable shopping video was inspired by The Row's holiday collection video that has neared almost one million views on [YouTube](https://www.trendhunter.com/trends/shoppable-video-ad). Ashley Olsen says, "we like the fact that this new shoppable video allows the viewer to engage in the content as well as the product." The sisters want to create an enjoyable and carefree shopping experience on the web. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Clickable Shopping Videos:** The trend of clickable shopping videos allows consumers to watch videos and easily purchase featured products. - **Video-branding:** Video-branding is a trend that enhances consumer engagement by incorporating videos into the shopping experience. - **Engaging Shopping Interactions:** The trend of engaging shopping interactions aims to create a more interactive and enjoyable online shopping experience for consumers. ### Industries Being Reshaped - **Fashion Retail:** Fashion retail industry can leverage clickable shopping videos to provide a seamless shopping experience and increase online sales. - **Digital Marketing:** The digital marketing industry can benefit from video-branding by using videos to enhance brand engagement and increase conversion rates. - **E-commerce:** Clickable shopping videos disrupt the e-commerce industry by offering consumers a more interactive and convenient way to shop online. ## Related on Trend Hunter - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Social Shopping Features](https://www.trendhunter.com/trends/shopping-collections.md)