# $17,000 Handbags The Olsen Twins' Multi Patchwork Backpack is Posh By Sarah Nazim | Published 2012-07-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/olsen-twins-multi-patchwork-backpack References: [gawker](http://gawker.com/5921908/olsens-unveil-new-16900-backpack-crafted-from-old-coonskin-caps-they-dyed-with-kool) & [therow](http://www.therow.com/collection_prefall2012_accessories) The Olsen Twins Multi Patchwork Backpack is the latest release from their [handbag company](https://www.trendhunter.com/trends/telfar-3) called 'The Row.' This [uber](https://www.trendhunter.com/trends/ynyshir) posh purse will set you back a whopping $16,900 -- a notably higher than average price for a handbag. The purse "combines comfort and class," as described by the famous stylist Rachel Zoe on her blog. It has also been described as being a light-weight and a perfect complement to pre-fall attire. It is not that much different from [a regular fur purse](https://www.trendhunter.com/trends/josiie-bag), aside from the fact that it has red hued fur patches. Considering the fact that the Olsens have become a staple name in the fashion industry, they can get away with charging such a hefty price. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Handbags:** The trend of luxury handbags with exorbitant prices presents an opportunity for disruptive innovation in affordable luxury alternatives. - **Fashion Influencer Endorsements:** The trend of fashion influencers endorsing high-end products opens up disruptive innovation opportunities for collaborations with emerging influencers. - **Pre-fall Accessories:** The trend of pre-fall accessories gaining popularity creates opportunities for disruptive innovation in unique, seasonal fashion pieces. ### Industries Being Reshaped - **Luxury Fashion:** The luxury fashion industry can explore disruptive innovation by creating more inclusive and accessible luxury handbag options at lower price points. - **Influencer Marketing:** The influencer marketing industry can seize disruptive innovation opportunities by cultivating partnerships with diverse and up-and-coming influencers to promote high-end products. - **Fashion Accessories:** The fashion accessories industry has the potential for disruptive innovation by designing pre-fall accessories that offer unique and stylish options for fashion-conscious consumers. ## Related on Trend Hunter - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md) - [Opulent Brass Travel Trunks](https://www.trendhunter.com/trends/louis-vuitton-courrier-lozine-110-lv-brass.md) - [Outfit-Matching OLED Handbags](https://www.trendhunter.com/trends/peuty-infinity-bag.md)