# Olsen Twins' New Line Elizabeth & James Collection By Glamboulevard | Published 2007-09-26 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/olsen-twins-design-contemporary-clothing-line References: [glamboulevard](http://www.glamboulevard.com) Like many other celebrities, including Paris Hilton, Lauren Conrad and Penelope Cruz, the Olsen sisters are now launching their own [contemporary sportswear line](https://www.trendhunter.com/trends/by-khlo). Even though the 21-year-old fraternal twins already have their exclusive clothing collection for Wal-Mart as well as a beauty line, their newest addition to their empire, the Elizabeth and James collection "is intended for a woman who wants a designer garment but cannot afford it," Ashley told WomenWear Daily. "It's a sophisticated woman with a playful side and is still chic. It's someone who understands fashion and understands details and expects that as well. It's [for] someone who understands the design aspects of fashion [and] the designer product, but also doesn't want to pay designer prices." The result is a line with a balance between casual and dressy as well as some [vintage inspired looks](https://www.trendhunter.com/trends/throwback-collection) that create its uniqueness. There are leather jackets, shrunken T-shirts as well as oversize T-shirts, silk dresses, sequin minidress, pencil skirts, cashmere sweaters and coats. Named after their two non-famous siblings, Elizabeth and James is a 25-piece collection with prices ranging from $90 for a t-shirt to $375 for a jacket to $450-$550 for dresses, with a cashmere coat topping out at $995. The line is currently selling at [Neiman Marcus](https://www.trendhunter.com/trends/patchwork-americana), Bergdorf Goodman, Intermix and other high-end specialty shops. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-owned Fashion Lines:** Opportunity for other celebrities to enter the fashion industry and create their own affordable designer lines. - **Affordable Luxury:** Demand for high-quality, designer-inspired clothing at more accessible price points. - **Blend of Casual and Dressy:** Growing popularity of clothing that offers versatility for both casual and formal occasions. ### Where This Applies - **Fashion Retail:** Retailers can capitalize on the trend by partnering with celebrities to create exclusive, affordable designer collections. - **Luxury Goods:** Luxury brands can explore launching more affordable lines that cater to the demand for designer clothing without the high price tag. - **Online Retail:** E-commerce platforms can tap into the market of celebrity-owned fashion lines by offering a convenient and accessible shopping experience. ## Related on Trend Hunter - [Celebrity Sister Capsule Collections](https://www.trendhunter.com/trends/geox.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Exclusive Home Shopping Fashions](https://www.trendhunter.com/trends/nicole-by-nicole-miller-collection.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Debut Womenswear Collections](https://www.trendhunter.com/trends/johnnie-o.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md)