# Lemon Wedge Raindrops Torke Orchestrates a 'Rain of Fun' in Istanbul for Olmeca Tequila By torke guerrilla | Published 2010-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olmeca-rain-of-fun References: [invisiblered.blogspot](http://invisiblered.blogspot.com/2010/07/olmeca-rain-of-fun.html) & [invisiblered.blogspot](http://invisiblered.blogspot.com/2010/07/olmeca-rain-of-fun.html) This guerrilla stunt was orchestrated by Torke for [Olmeca](https://www.trendhunter.com/trends/olmeca-tequila) tequila -- a brand from [Pernod Richard](https://www.trendhunter.com/trends/ready-to-drink-margarita) -- in Istanbul, Turkey. The client wanted to remind partiers that [tequila with salt and lemon](https://www.trendhunter.com/trends/flavor-for-real) means fun; Torke created a rain of fake lemon slices over nightlife areas in the city. Each lemon slice had a code for an online raffle in which people could win a backstage pass for an upcoming show by the band Faithless. The Olmeca 'Rain of Fun' event also included salt and lemon glow-in-the-dark stickers placed near bars that sell Olmeca tequila. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 5% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Experiential Marketing:** Creating unique brand experiences can increase engagement and leave a lasting impression on consumers. - **Guerilla Marketing:** Unconventional marketing tactics can generate buzz and attention for a brand. - **Gamification:** Including games or contests in marketing strategies can incentivize consumer participation and engagement. ### Who This Affects Most - **Alcohol:** Alcohol brands can benefit from creative and memorable marketing strategies that increase brand affinity and loyalty. - **Music:** Partnering with musical acts or incorporating music into marketing campaigns can be an effective way for brands to connect with consumers. - **Nightlife:** Marketing to nightlife establishments and events can help brands target a specific consumer demographic and increase visibility in relevant spaces. ## Related on Trend Hunter - [Lemon Vodka Ice Creams](https://www.trendhunter.com/trends/ciroc-limonata-drops.md) - [Margarita Emergency Hotlines](https://www.trendhunter.com/trends/hot-lime.md) - [Rainy Day Candy Deliveries](https://www.trendhunter.com/trends/virtual-sunshine-stand.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Hybrid 90s Nostalgia Beers](https://www.trendhunter.com/trends/hooch-x-salt-twisting-my-lemon-man.md) - [RTD Lemon Drop Martinis](https://www.trendhunter.com/trends/lemon-drop-martini.md) - [Izakaya-Inspired Citrus Beverages](https://www.trendhunter.com/trends/mirai-no-lemon-sour.md) - [Elevated Tequila Cocktails](https://www.trendhunter.com/trends/summer-done-different.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md)