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# Soothing Newborn Sleep Aids
Ollie the Owl Light and Sound Sleep Aid Offers Intelligent CrySensor

By Grace Mahas | Published 2020-02-24 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/ollie-the-owl
References: [gro](https://gro.co.uk/product/grofriends/) & [gro](https://gro.co.uk/product/grofriends/)

The Gro Company recently expanded its GROfriends sleep collection with the introduction of Ollie the Owl. This [light and sound sleep aid](https://www.trendhunter.com/trends/lunora) is adorably designed in the shape of an owl and is great for helping restless babies drift to sleep. It features a velcro loop that can easily be attached to cribs alongside three adjustable light setting to suit the needs of your baby.

Moreover, Ollie the Owl boasts four [soothing sounds](https://www.trendhunter.com/trends/sleepy-friends) including 'Brahms Lullaby, 'Heartbeat,' 'Rainfall,' and 'White Noise Static' to calm and soothe your child to sleep. The tool also boasts [intelligent CrySensor technology](https://www.trendhunter.com/trends/starling-natural-heritage) that activates the caretakers chosen sound upon hearing your baby cry. The CrySensor setting will remain on for three hours before shutting off and will automatically re-set once activated.

Image Credit: Gro Company

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 40% | Activity: 12% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### What's Driving This Trend

- **Intelligent Sleep Aids:** Opportunity for creating sleep aids with intelligent features such as CrySensor technology to automatically calm and soothe babies.
- **Adorable Design:** Opportunity for creating sleep aids with cute and playful designs that appeal to parents and help babies drift to sleep.
- **Adjustable Light Settings:** Opportunity for creating sleep aids with adjustable light settings to cater to the specific needs of babies and promote better sleep.

### Who This Affects Most

- **Baby Care Products:** Opportunity for baby care product manufacturers to develop innovative sleep aids that enhance the sleeping experience for babies and parents.
- **Smart Home and Iot:** Opportunity for smart home and IoT companies to integrate intelligent sleep aid technologies into their product offerings, providing a comprehensive sleep solution.
- **Toy Industry:** Opportunity for toy companies to develop sleep aids with adorable designs and interactive features that engage babies while promoting better sleep.

## Related on Trend Hunter

- [Smart Baby Sound Machines](https://www.trendhunter.com/trends/baby-sleep-aid.md)
- [Oceanic Sleep Soothers](https://www.trendhunter.com/trends/angelcare-magical-dreams-bobby.md)
- [Soothing Auditory Infant Nightlights](https://www.trendhunter.com/trends/vava-peepalight.md)
- [Custom-Designed Infant Swaddles](https://www.trendhunter.com/trends/the-ollie-world-swaddle.md)
- [App-Enabled Calming Baby Gear](https://www.trendhunter.com/trends/evenflo-home-collection.md)
- [Multisensory Sleep Devices](https://www.trendhunter.com/trends/sleep-soother-machine.md)
- [Soothing Speaker-Equipped Night Lights](https://www.trendhunter.com/trends/lullaby-talk.md)
- [Scientific White Noise Machines](https://www.trendhunter.com/trends/bebelucy.md)
- [Portable Baby Sound Machines](https://www.trendhunter.com/trends/sound-machine.md)