# Healthy Customizable Dog Dishes Ollie Pet Specializes in Customizable Dog Food Deliveries By Ell Smith | Published 2017-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ollie-pet References: [myollie](https://www.myollie.com/about/our-story/) Ollie Pet believes that feeding a dog is one of the best ways to show it love, which is why its direct-to-consumer model offers consumers a more efficient and streamlined means of ensuring their pup is properly fed. Using wholesome, [human-grade ingredients](https://www.trendhunter.com/trends/portland-pet-food-company) like fresh fruits, vegetables and organic meat, this pet food service enables individuals to creatively curate [customized portions](https://www.trendhunter.com/trends/functional-kibble-for-dogs), based on a dogs age, breed, activity levels or health. The brand's easy-to-navigate website features an array of colorful imagery, making for a unique and memorable visual presence, for the more modern, millennial dog owner. Its direct-to-consumer model offers the owner a convenient means of regularly attaining dog food, eliminating the need to drive to a specialty pet food store. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Pet Food:** Disruptive innovation opportunity: Develop a direct-to-consumer pet food service that offers customizable options based on a dog's specific needs. - **Customized Dog Food:** Disruptive innovation opportunity: Create a customizable dog food service that allows owners to curate meals based on their dog's age, breed, activity levels, and health. - **Visual Branding for Pet Food:** Disruptive innovation opportunity: Design a visually appealing website and packaging for pet food to attract the more modern, millennial dog owner. ### Who This Affects Most - **Pet Food Delivery:** Disruptive innovation opportunity: Build a pet food delivery service that offers convenient and regular shipments of dog food directly to the customer's doorstep. - **E-commerce for Pet Products:** Disruptive innovation opportunity: Establish an e-commerce platform focused on selling customized pet products, including personalized dog food. - **Pet Retail:** Disruptive innovation opportunity: Develop a specialty pet food store that offers a wide range of customizable and healthy dog food options. ## Related on Trend Hunter - [Data-Driven Dog Foods](https://www.trendhunter.com/trends/foodback-loop.md) - [Ultra-Personalized Meal Kits](https://www.trendhunter.com/trends/ollie-meal-kit.md) - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom.md) - [Custom Dog Food Blends](https://www.trendhunter.com/trends/justfoodfordogs.md) - [Subscription-Sourced Dog Foods](https://www.trendhunter.com/trends/hello-fresh.md) - [Vet-Designed Dog Meal Plans](https://www.trendhunter.com/trends/dog-meal-plan.md) - [Health-Focused Pet Meal Plans](https://www.trendhunter.com/trends/farmtobowl-dog-meals.md) - [Personalized Pet Nutrition](https://www.trendhunter.com/trends/feed-right.md)