# Invigorating Masculine Cosmetic Wipes The OLIVINA Men All-in-One Cleansing Cloths are Refreshing By Michael Hemsworth | Published 2019-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olivina-men-allinone-cleansing-cloths References: [gearculture](http://gearculture.com/goods/olivina-men-all-in-one-cleansing-cloths/) & [olivinamen](https://olivinamen.com/collections/body/products/all-in-one-cleansing-cloths) The OLIVINA Men All-in-One Cleansing Cloths are a premium cosmetic product for male consumers seeking out a convenient way to refresh themselves between tasks or activities. The individually packaged [cleansing cloths](https://www.trendhunter.com/trends/dude-wipes-1) are intended to be packed into a bag or even a glovebox to keep them on hand for quickly freshening up after heading to the gym or before a social activity. The wipes come in two fragrance options including [Bourbon Cedar](https://www.trendhunter.com/trends/wildhorse-ranch) and Juniper Tonic, which are both [masculinely scented](https://www.trendhunter.com/trends/refillable-deodorant-packs) to ensure they will work well with those who are looking for a demure fragrance option. The OLIVINA Men All-in-One Cleansing Cloths are priced at $10 each, and are formulated to be used on both the face and body. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 28% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Convenient Cosmetic Wipes:** Opportunity for disruptive innovation in creating innovative packaging designs and eco-friendly materials for cosmetic wipes. - **Masculine Self-care Products:** Opportunity for disruptive innovation in developing a range of self-care products specifically designed for male consumers. - **Multipurpose Cleansing Cloths:** Opportunity for disruptive innovation in creating versatile cleansing cloths that can be used on both the face and body. ### Industries Being Reshaped - **Cosmetics:** Opportunity for disruptive innovation in the cosmetics industry by incorporating more gender-specific products and packaging designs. - **Packaging:** Opportunity for disruptive innovation in the packaging industry by creating sustainable and convenient packaging solutions for cosmetic products. - **Personal Care:** Opportunity for disruptive innovation in the personal care industry by developing new self-care products targeted towards male consumers. ## Related on Trend Hunter - [Cooling Male Hygiene Wipes](https://www.trendhunter.com/trends/menthole-xxtreme.md) - [Versatile Cleansing Wipe Products](https://www.trendhunter.com/trends/nicepak-wetnaps.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [All-in-One Men's Skincare Duos](https://www.trendhunter.com/trends/mens-hair-and-body-wash.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md) - [On-The-Go Shower Wipes](https://www.trendhunter.com/trends/yuni-beauty-shower-sheets.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md)