# Energetic Panda-Branded Editorials Oliviero Toscani Lensed the Lookbook for Nicopanda's New Line By Riley von Niessen | Published 2016-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oliviero-toscani References: [fuckingyoung.es](http://fuckingyoung.es/nicopanda-fallwinter-2016-campaign/) & [nicopanda](http://www.nicopanda.com) Oliviero Toscani, a creative director and photographer who's globally recognized, joined with Nicopanda, a playful high-end fashion brand, to create a visual dialogue for some of the looks from its 2016 Fall/Winter line. The resulting images are simplistic in a way that stands out, with [bold sans serif typography](https://www.trendhunter.com/trends/jiyongkim-fw25) carrying the Nicopanda name on every print and a stark white backdrop allowing the subjects and their [colorful clothing](https://www.trendhunter.com/trends/monsters-collection) to pop out. While two models wear matching fur ball hats in contrasting tones, another shows a pair of men sharing a singular sweater. [Cute cartoon images](https://www.trendhunter.com/trends/doraemon-fall) complement the bright fabric on this piece, speaking to the Nicopanda's youthful vibe. With Oliviero Toscani behind the camera, each portrait is made to look like a work of art -- inviting viewers to remember the Nicopanda pieces. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 47% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Fashion:** Disruptive innovation opportunity: Create a high-end fashion line that incorporates bold typography, colorful clothing, and cute cartoon images to appeal to the youthful vibe. - **Simplistic Visuals:** Disruptive innovation opportunity: Develop a visual style that uses stark white backdrops and focuses on the subjects and their clothing to create standout fashion editorials and lookbooks. - **Collaborative Photography:** Disruptive innovation opportunity: Partner with globally recognized photographers and creative directors to create visually captivating fashion editorials that elevate the brand's image. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate playful and artistic elements into high-end fashion lines to appeal to a youthful customer base. - **Photography:** Disruptive innovation opportunity: Explore new techniques in fashion photography that create simplistic visuals while still showcasing the clothing in an artistic manner. - **Creative Direction:** Disruptive innovation opportunity: Collaborate with fashion brands to develop compelling visual dialogues through photography, typography, and art direction in order to create a memorable brand identity. ## Related on Trend Hunter - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md)