# Black & White Peaktography Olivier Zahm Uses Black & White to Color Purple Diary Exhibition By Ryan Hinkson | Published 2010-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olivier-zahm References: [hypebeast](http://hypebeast.com/2010/03/olivier-zahm-purple-diary-exhibition-colette/) & [purple-diary](http://www.purple-diary.com/) The best [black and white photographs](https://www.trendhunter.com/trends/ricoh-gr-iv-monochrome) do not remind us that the image is void of color, but rather they allow us to color the image in any manor we see fit, if at all. This is why the black and white photos from Olivier Zahm's Purple Diary feel more like [personal frozen memories](https://www.trendhunter.com/trends/holy-ohio) than mere [pictures from an exhibit](https://www.trendhunter.com/trends/rhinoceros-gallery1). The photographer's lens captures his subject with no sense of intrusion and in turn he allows us view scenes with ease that if photographed should feel somewhat intrusive. It's like reading someone's diary without the guilt. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Black and White Photography:** Opportunities for disruptive innovation in using new technologies to enhance and modernize black and white photography techniques. - **Personal Frozen Memories:** Opportunities for disruptive innovation in creating immersive and interactive experiences that allow individuals to relive their personal memories through visual storytelling. - **Intimate Photography:** Opportunities for disruptive innovation in developing new approaches and technologies that capture intimate moments and subjects in a non-intrusive and authentic manner. ### Where This Applies - **Photography:** Disruptive innovation opportunities in the photography industry to revolutionize the way images are created, viewed, and experienced. - **Exhibition:** Disruptive innovation opportunities in the exhibition industry to create immersive and engaging experiences that go beyond traditional visual displays. - **Personal Memory Services:** Disruptive innovation opportunities in the personal memory services industry to provide individuals with innovative ways to capture, preserve, and relive their personal memories. ## Related on Trend Hunter - [Monochrome Sculpture Shows](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition.md) - [Monochromatic Mystery Gelatos](https://www.trendhunter.com/trends/greyscale-gelato.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Monochrome Living Spaces](https://www.trendhunter.com/trends/grigio-verde.md) - [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md)