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# Glossy K-Beauty Skincare
OLIVIAUMMA Was Inspired by a Sugar-Coated Fruit Dessert

By Laura McQuarrie | Published 2023-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/oliviaumma
References: [pressrelease](https://www.pressrelease.com/news/oliviaumma-llc-is-launching-a-new-korean-skin-care-brand-in-the-us-22128457) & [oliviaumma](https://oliviaumma.com/)

![Glossy K-Beauty Skincare](https://cdn.trendhunterstatic.com/thumbs/518/oliviaumma.jpeg)

The glass skin phenomenon, pioneered by K-beauty, continues to influence new skincare brands like [OLIVIAUMMA](https://www.trendhunter.com/trends/oliviaumma-sephora). Inspired by Tanghulu, a dessert made by dipping fruit into melted sugar, the brand shares products that help to create a similarly glass-like effect.

While products like serums and moisturizers can easily help to achieve the coveted glass skin look, OLIVIAUMMA goes beyond with a comprehensive range of plant-based skincare solutions designed to holistically create the sought-after luminous complexion. After starting a skincare routine with the [Glass](https://www.trendhunter.com/trends/skin-energizing-mask) Skin Tanghulu [Shine](https://www.trendhunter.com/trends/nexxus-styling-collection) Muscat Cleansing Foam, the Glass Skin Tanghulu Blueberry Serum can be used afterward for a dewy look. For comfort and gloss on the go, there's also the Glass Skin Tanghulu Liptox that's ready to be swiped across the lips.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 77% | Activity: 76% | Freshness: 19%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Glass Skin Phenomenon:** The glass skin trend continues to drive innovation in the skincare industry, as brands like OLIVIAUMMA take inspiration from dessert to create a glass-like effect.
- **Plant-based Skincare Solutions:** OLIVIAUMMA offers a comprehensive range of plant-based skincare products that go beyond traditional serums and moisturizers, providing a holistic approach to achieve luminous skin.
- **Portable Glossy Skincare:** OLIVIAUMMA introduces the Glass Skin Tanghulu Liptox, a convenient on-the-go product that enhances comfort and adds glossiness to the lips, presenting disruptive innovation opportunities in portable skincare.

### Sectors Adopting This

- **Skincare:** The growing glass skin trend is shaping the skincare industry, with brands like OLIVIAUMMA pushing boundaries in creating products for achieving a glass-like complexion.
- **K-beauty:** K-beauty continues to inspire new skincare brands and trends, with OLIVIAUMMA being influenced by the glass skin phenomenon and incorporating it into their product offerings.
- **Cosmetics:** OLIVIAUMMA's Glass Skin Tanghulu Liptox presents an opportunity for the cosmetics industry to innovate and create portable skincare products that combine comfort and glossiness.

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