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# Mysterious Sunless Snapshots
'High and Low' by Olivia Locher Takes a Dark Approach

By Marie | Published 2012-01-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/olivia-locher
References: [holyghostzine](http://www.holyghostzine.com/2012/01/olivia-locher-high-and-low.html) & [olivialocher](http://www.olivialocher.com/highlow.html)

Do not try to adjust your computer's brightness levels while viewing these photographs -- the dim lighting in Olivia Locher's 'High and Low' series is completely intentional.

The NYC-based photographer explores the world of darkness in this ongoing series, playing with still photography, models, and natural environments to see how different, mysterious, and almost menacing everyday objects can become when the light is sucked out of the photo. My favorite piece from the series is an outdoor forest scene that looks like it was taken straight out of a nightmare, with branches and roots that turn into angry and aggressive limbs.

The dark is a place where a person's imagination is able to run wild, regardless of age, and this is captured perfectly in Olivia Locher's 'High and Low' series.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 58% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Dark Photography:** Exploring dim lighting in photography to create mysterious and menacing visuals.
- **Imagination in Darkness:** Capturing the way imagination runs wild in the dark through photography.
- **Natural Elements in Nightmares:** Using natural environments to transform everyday objects into unsettling imagery.

### Industries Being Reshaped

- **Photography:** Opportunity to create unique and captivating visuals by experimenting with dim lighting.
- **Art:** Incorporating darkness as a means of evoking emotions and pushing the boundaries of traditional art forms.
- **Advertising:** Utilizing dark and mysterious aesthetics to capture attention and provoke curiosity in marketing campaigns.

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