# Floating Floral Fashion The Olivia Frolich for Costume Magazine Editorial is Angelic By Sophia Pelka | Published 2012-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olivia-frolich-for-costume-magazine References: [wetouch.dk](http://wetouch.dk/#1628578/Costume-Magazine) & [oliviafrolich.dk](http://oliviafrolich.dk/#271072/Info) The Olivia Frolich for Costume magazine editorial features a model who looks like she is floating. Olivia Frolich for Costume magazine features an angelic blonde model seemingly floating through the air in flirty feminine attire. The photographs capitalize on the blue sky fading into a bright, sunny light. The model stands amidst the glow, her [bright lipstick](https://www.trendhunter.com/trends/eva-green) standing out in the scene. The clothing is a series of [pastel floral looks](https://www.trendhunter.com/trends/femininity-in-bloom) with prim tailoring and [airy silhouettes](https://www.trendhunter.com/trends/marie-oliver). The spontaneous movement of the model allows for the illusion of her flying, gently blessing viewers with awe-inducing chicness. The Norwegian high-fashion magazine hired on Danish photographer Olivia Frolich, who finds her inspiration front he dram catcher universe. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Floating Fashion:** Opportunity for designers to create ethereal and whimsical clothing that gives the illusion of movement. - **Floral Fashion:** Chance for fashion brands to incorporate pastel floral patterns and airy silhouettes into their collections. - **Angelic Magazine Editorials:** Potential for magazines to feature angelic-themed fashion editorials that evoke a sense of wonder and ethereal beauty. ### Sectors Adopting This - **Fashion Design:** Fashion designers can explore the concept of floating fashion and create innovative clothing designs. - **Fashion Photography:** Photographers can experiment with capturing movement and creating angelic magazine editorials with floating models. - **Magazine Publishing:** Magazines can curate angelic-themed fashion editorials that captivate their readers and showcase unique fashion styles. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)