# Bottled Landmark Scents Goldsmiths Graduate Olivia Clemence Creates Nostalgic Fragrances By Meghan Young | Published 2013-02-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/olivia-clemence References: [psfk](http://www.psfk.com/2013/02/uk-landmark-scents-bottled.html) & [gold.ac.uk](http://www.gold.ac.uk/) The senses are a powerful thing when it comes to [nostalgia](https://www.trendhunter.com/trends/nostalgia-collection) as Olivia Clemence explores. A design alumna from Goldsmiths University of London, she concentrates on the [power of scent](https://www.trendhunter.com/trends/lore). Essentially, Olivia Clemence has found a way to bottle the scents of such landmarks as the National Exhibition Center in Birmingham and the Southbank Center in London. Often displaying her [bottled scents](https://www.trendhunter.com/trends/electric-harmony) at public events and expositions, Olivia Clemence is even able to concoct a fragrance on the spot at the request of her audience. Olivia Clemence was inspired by an article in London’s Sunday Times. The article was about a woman who held onto her father's shirt to remember him by. It nevertheless delved deeper, suggesting, "By extracting the essential elements that are embedded within the garment--such as scent, colour and DNA--the original form would become obsolete." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Fragrances:** Creating scents that capture the essence of landmarks taps into the power of nostalgia. - **On-demand Fragrance:** Concocting fragrances on the spot at the request of the audience offers a personalized and unique experience. - **Emotional Connection Through Scent:** Exploring the power of scent to evoke emotions and memories creates opportunities for creating meaningful connections with consumers. ### Industries Being Reshaped - **Fragrance Industry:** Developing new fragrances that capture the essence of landmarks and evoke nostalgic emotions. - **Event and Expo Industry:** Showcasing and displaying bottled scents at public events and expositions to engage with attendees. - **Personalized Products Industry:** Offering on-demand fragrance creation services to provide customers with unique and customized scent experiences. ## Related on Trend Hunter - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md) - [Multi-Sensory Fragrances](https://www.trendhunter.com/trends/bleu-nour.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Spirited Museum Fragrances](https://www.trendhunter.com/trends/electric-harmony.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md)