# Heritage Letters Urban Outfitters Now Offering Old-School Olivetti Manual Typewriter By Tiana Reid | Published 2010-05-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/olivetti-manual-typewriter References: [geeksugar](http://www.geeksugar.com/Vintage-Style-Typewriter-From-Urban-Outfitters-8410425) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?itemdescription=true&itemCount=80&startValue=1&selectedProductColor=&sortby=&id=15327067&parentid=A_ENT_MUSICCAMERAS&sortProperties=) [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-and-canva), the retail company that constantly appropriates most past trends and spins them into must-have items for every city slicker, is now selling the [Olivetti](https://www.trendhunter.com/trends/nothing-store) Manual Typewriter. With a never-ending choice of electronic devices, many of us are yearning for simpler times. The old-fashioned typewriter font, and its incessant, but encouraging ‘click’ can now be recreated with the Olivetti Manual Typewriter, and add a little gusto to any prose without the clashes and jams of the real thing. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Retro Typewriters:** There is a growing nostalgia for vintage typewriters, presenting opportunities for businesses to offer retro-style writing devices. - **Analog Revival:** The appeal of analog products like manual typewriters is on the rise, creating potential for innovative brands to tap into this trend. - **Slow Communication:** The desire for a slower, more intentional form of communication is driving interest in manual typewriters, providing a space for businesses to cater to this need. ### Who This Affects Most - **Retail:** Retailers can capitalize on the demand for retro typewriters by offering a curated selection of vintage and modern typewriters. - **Stationery:** Stationery companies can design and sell typewriter-inspired products to cater to the growing interest in analog writing devices. - **Technology:** Technology companies can explore integrating analog elements into their electronic devices, providing a unique and nostalgic user experience. ## Related on Trend Hunter - [Ultra-Compact Keyboard-Like Typewriters](https://www.trendhunter.com/trends/typewriter-concept.md) - [Affordable Digital Typewriters](https://www.trendhunter.com/trends/freewrite-alpha.md) - [See-Through Mobile Typewriters](https://www.trendhunter.com/trends/freewrite-traveler-ghost-edition.md) - [Timeless Typewriter Keyboard](https://www.trendhunter.com/trends/timeless-typewriter-keyboard-design.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [3D-Printed E Ink Typewriters](https://www.trendhunter.com/trends/tapico-typer.md) - [Distraction-Free Writing Devices](https://www.trendhunter.com/trends/gen3-valentine-edition.md) - [Digital E Ink Typwriters](https://www.trendhunter.com/trends/zerowriter-ink.md) - [Advanced Antiquated Keyboards](https://www.trendhunter.com/trends/azio-mkretro-typewriterstyle-mechanical-keyboard.md)