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# Rugged Winterized Apparel
The Oliver Spencer 2013 F/W Collection Oozes Masculinity

By Katie Pagnotta | Published 2013-01-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/oliver-spencer-2013
References: [hypebeast](http://hypebeast.com/2013/1/oliver-spencer-2013-fall-winter-collection) & [oliverspencer](http://oliverspencer.co.uk/mens-designer-clothing)

The Oliver Spencer 2013 Fall/Winter collection boasts overtly masculine pieces in a dark palette with punches of color. The series of men's coats, jackets, slacks, outerwear and suits is rugged and powerful.

The latest Oliver Spencer collection draws inspiration from 20th century German art theorist Joseph Beuys. The inventive label took notes from Beuys 'Felt Suit' and centered the riveting collection on heavy materials and domineering looks. The line-up features serious and [well-executed garments](https://www.trendhunter.com/trends/fallwinter-2025). Highlights include the tan leather jacket look styled with gray wool trousers on a slick haired model and a [striped subdued striped suit](https://www.trendhunter.com/trends/galilee-by-sea) that is unusual and eye-catching.

The Oliver Spencer 2013 Fall/Winter collection is strapping, honorable and a ballad for Beuys.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 65% | Activity: 42% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Masculine Rugged Fashion:** Opportunity for revolutionizing the fashion industry by blending masculine and rugged styles in apparel collections.
- **Art-inspired Fashion:** Incorporating art theories and influences into fashion designs can create unique and visually captivating collections.
- **Powerful Outerwear:** Potential for disrupting the outerwear industry by creating powerful and durable coats and jackets.

### Industries Being Reshaped

- **Fashion:** Rethinking and redefining traditional fashion norms to cater to the growing demand for masculine and rugged clothing options.
- **Art:** Exploring art theories and concepts as sources of inspiration for fashion designs.
- **Outerwear:** Innovating in the outerwear market by introducing powerful and durable designs that make a statement.

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