# Spectacled Mustache Marketing The Oliver People's Summer 2011 Campaign is Hipsterriffic By Kamal Musharbash | Published 2011-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oliver-peoples-summer-2011 References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/04/oliver-peoples-springsummer-2011-collection/) & [oliverpeoples](http://www.oliverpeoples.com/international.html) The '[Oliver Peoples](https://www.trendhunter.com/trends/roger-federer-1)' summer 2011 collection is for the uber-trendy person in your life. The eyewear company has released its summer line complete with [updated wayfarers, aviators and prescription glasses](https://www.trendhunter.com/trends/quays-optical-line). The trends in eye wear have drastically changed over the past few seasons, bringing [vintage appeal](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly) back to the table. Be sure to check out the 'Oliver Peoples' summer 2011 collection in stores now and in the gallery. **Implications** - By using stereotypes in their advertisements, companies can show a humorous side as those stereotypes are generally mocked in pop culture. In contrast, this can benefit a company to target those who fall under that stereotype's category. This allows them to captivate a broad market. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Eyewear:** Opportunities exist to create new lines of vintage-inspired eyewear that appeal to the nostalgia of consumers. - **Humorous Stereotype Marketing:** Companies can explore using humorous stereotype marketing to target specific consumer groups and create a unique brand image. - **Updated Classic Eyewear:** Innovative designs of updated classic eyewear can attract customers who value both fashion and functionality. ### Who This Affects Most - **Eyewear:** Eyewear manufacturers and retailers can leverage the vintage-inspired trend by offering a wide range of stylish and nostalgic eyewear options. - **Fashion and Apparel:** Fashion and apparel brands can incorporate humorous stereotype marketing to create memorable advertising campaigns and connect with target audiences. - **Advertising and Marketing:** Advertising agencies and marketing firms can develop creative strategies to help companies embrace the trend of using humorous stereotype marketing in their campaigns. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md)