# Sustainable Olive Skincare Olivella's Products are Like "the Mediterranean Diet for Your Skin" By Laura McQuarrie | Published 2021-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olivella References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Get_to_know_Olivella__a_skincare_brand_that_believes_in_a_circular_economy/179318) When it comes to health, the benefits of the Mediterranean Diet are well-known and Olivella is a pioneer of "the Mediterranean diet for your skin." The brand's skincare products are based on [100% virgin olive oil](https://www.trendhunter.com/trends/olive-oil-from-europe) as the main ingredient since it is rich in fatty acids and mimics the composition of the lipids in cells. The brand offers everything from bar soaps and shower gels to [body oils](https://www.trendhunter.com/trends/red-velvet-body-oil) and lip care products, and Olivella produces Olive Oil Soap Flakes with a patented process that helps to reduce water waste. The brand's Face & Body Liquid Soap is a solution for all skin types and all ages, and it moisturizes with just a few simple ingredients. As the brand describes, "From your first application, you will notice your skin feels softer and your pores super clean." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sustainable Skincare:** There is an opportunity for brands to emphasize sustainable and eco-friendly ingredients and production processes. - **Mediterranean Diet for Skin:** There is an opportunity for brands to use virgin olive oil as a main ingredient in their skincare products to attract consumers who value natural and organic ingredients. - **Reducing Water Waste:** There is an opportunity for brands to use innovative processes to reduce water waste in their production processes and products. ### Who This Affects Most - **Skincare:** The skincare industry can consider using sustainable and natural ingredients as a part of their marketing strategy. - **Eco-friendly Products:** The trend of eco-friendly products provides an opportunity for brands to emphasize their sustainable, clean, and natural ingredients in their products. - **Water Conservation:** There is an opportunity for brands to design their products with water conservation in mind, and implement innovative production processes to reduce water waste. ## Related on Trend Hunter - [Organic Oil Bar Soaps](https://www.trendhunter.com/trends/olive-oil-bar-soap.md) - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Nourishing Olive Oil Soaps](https://www.trendhunter.com/trends/olive-oil-soap.md) - [Olive Leaf Facial Serums](https://www.trendhunter.com/trends/hyaluronic-acid-face-serum.md) - [Olive Oil-Powered Nourishing Oils](https://www.trendhunter.com/trends/pure-greek-olive1.md) - [Olive Oil-Powered Multi-Use Balms](https://www.trendhunter.com/trends/multiuse-balm.md) - [EVOO Drinking Elixirs](https://www.trendhunter.com/trends/drinking-elixir.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Hydroxytyrosol-Based Makeup Innovations](https://www.trendhunter.com/trends/olive-rose.md)