# Empowerment-Focused Holiday Campaigns OLIVELA Launches the 'Stand With Her' Campaign for Women By Kanesa D | Published 2022-12-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/olivela References: [prnewswire](https://www.prnewswire.com/news-releases/purpose-driven-e-commerce-site-olivela-launches-stand-with-her--a-campaign-in-support-of-womens-empowerment-301686518.html) & [olivela](https://www.olivela.com/)  OLIVELA recently launched Stand With Her, a campaign that supports women’s empowerment through the brand’s list of cause partners. The campaign will hone in on girls’ education, gender equality, and the idea of a “shared responsibility” for everyone to uplift women. Stand With Her will see OLIVELA launch a series of themed capsule collections featuring designers like Jimmy Choo, Simone Rocha, Deveaux, and more, with proceeds going to the [Girls Opportunity Alliance](https://www.trendhunter.com/trends/seattle-chocolates) and [Equality](https://www.trendhunter.com/trends/her-impact-matters) Now. "We are grateful OLIVELA is joining us to help empower and educate girls around the world," said Tiffany Drake, Vice President and Executive Director of the Girls Opportunity Alliance. "Together, we are on a mission to ensure every girl can reach her full potential and has the ability to live her life on her own terms, because that creates a better world for us all." Image Credit: OLIVELA ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 14% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Empowerment-focused Campaigns:** Campaigns that support women’s empowerment and gender equality through cause partners, capsule collections, and shared responsibility. - **Themed Capsule Collections:** Collections featuring top designers with a portion of the proceeds going to support girls’ education and gender equality. - **Shared Responsibility:** Highlighting the importance of a collective effort to uplift women and promote gender equality. ### Who This Affects Most - **Fashion and Retail:** Bringing together fashion designers and retailers to support gender equality and girls’ education through collaborations and themed capsule collections. - **Nonprofit and Philanthropy:** Adopting a cause-centric approach to create change, emphasizing girls’ education, gender equality, and shared responsibility. - **Corporate Social Responsibility:** Helping companies fulfill their social responsibility goals by supporting gender equality and girls’ education through cause partnerships, philanthropy, and collaborative campaigns. ## Related on Trend Hunter - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Uplifting Team-Backed Collections](https://www.trendhunter.com/trends/miami-heat.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md)