# Scientific Skincare Flagships The First Oliveda Flagship Store Has Opened Its Doors in Berlin By Rebecca Byers | Published 2015-11-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/oliveda-flagship References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/29/oliveda-flagship-store-by-dfrost-berlin-germany/) Located at Berlin's Neue Schönhauser Strasse 11, this Oliveda flagship is the first of its kind in the world. The pharmaceuticals-informed skincare range is based on olive tree therapy, a theory elegantly showcased on circular chalkboards in the stunning whiteout boutique. Designed by local architecture firm DFROST, the Oliveda flagship takes inspiration from its simplistic branding scheme by creating a [minimalist interior](https://www.trendhunter.com/trends/acne-studios-flagship-stores) that feels unobtrusive and inviting to the shopper. The brand's range is stored on a whimsical floor-to-ceiling bookshelf behind the store's only counter and is outfitted with a storybook sliding ladder. Consumers are invited into the store to test out some of the high-quality products in a [retail experience](https://www.trendhunter.com/trends/lancomes-domaine) not unlike that of cult skincare brand [Aesop](https://www.trendhunter.com/trends/aesop-outlet). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Pharmaceutical-informed Skincare:** The integration of pharmaceutical knowledge into skincare could lead to the development of more effective products. - **Minimalist Flagship Stores:** Minimalist flagship stores that showcase a brand's simplistic branding scheme can convey a sense of luxury and unobtrusiveness. - **Floor-to-ceiling Product Displays:** Floor-to-ceiling product displays with a whimsical touch can elevate a shopper's retail experience. ### Where This Applies - **Skincare Industry:** Collaboration between skincare and pharmaceutical industries could lead to innovative products that bridge the gap between cosmetics and medicine. - **Retail Industry:** Minimalist flagship stores could attract consumers who value unobtrusiveness and luxury in their shopping experience. - **Interior Design Industry:** Whimsical touches, such as floor-to-ceiling bookshelves and sliding ladders, can elevate product displays in a retail space. ## Related on Trend Hunter - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Pampering Beauty Flagships](https://www.trendhunter.com/trends/charlotte-tilbury-flagship.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Luxury Skincare Concept Stores](https://www.trendhunter.com/trends/sk-ii-concept-store.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md)