# Olive Water Beverages Olive Water is a Rejuvenating Superdrink That Recently Rebranded By Rebecca Byers | Published 2015-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-water References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/olive-water.html) & [qnycreative](https://qnycreative.com/case-study/olive-water/) [Olive Water](https://www.trendhunter.com/trends/chef-style-squeeze-bottle) is a unique Mediterranean-inspired superdrink that recently underwent a [visual identity overhaul](https://www.trendhunter.com/trends/mockly). The rejuvenating beverage is a fantastic alternative to water that is packed with the nutritional benefits of olive oil. Aimed at reintroducing the brand in a fresh and bold way, Olive Water enlisted the branding team at Qnycreative, who created a bright bottle that channels the product's freshness and fluidity. The new bottles feature wave-like swirling designs at the top that inspire visions of thirst quenching freshness and that denote the specific flavor. The green bottle signals a ginger and lime flavor, while orange represents apricot and coconut. The Olive Water rebrand is well-timed, given the emergence of [naturally flavored water alternative](https://www.trendhunter.com/trends/natural-plant-beverages) such as coconut water, maple water and matcha green tea water. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Water Alternatives:** There is a growing trend for naturally flavored water alternatives like Olive Water that offer unique nutritional benefits beyond traditional bottled water. - **Mediterranean-inspired Drinks:** The popularity of Olive Water shows a trend towards the Mediterranean-inspired drinks, which suggests an opportunity for new beverage products that highlight the healthy, rejuvenating benefits of natural ingredients. - **Visual Identity Overhaul:** The success of Olive Water's rebranding campaign illustrates a trend towards visual identity overhauls for existing products that can re-introduce them to the market in a fresh and bold way. ### Sectors Adopting This - **Beverage Industry:** The success of Olive Water and similar flavored water alternatives suggest a disruptive innovation opportunity for beverage companies to create new products that emphasize unique nutritional benefits beyond traditional bottled water. - **Health and Wellness Industry:** The trend towards Mediterranean-inspired drinks like Olive Water highlights the opportunity for the health and wellness industry to create new products that highlight the rejuvenating and nutritional benefits of natural ingredients. - **Marketing and Branding Industry:** The success of Olive Water's rebranding campaign points to an opportunity for marketing and branding companies to help existing products revamp their visual identity and re-introduce themselves to the market in a fresh and bold way. ## Related on Trend Hunter - [Savory Dairy-Free Drinks](https://www.trendhunter.com/trends/salt-stone.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Canned Olive Oil Martinis](https://www.trendhunter.com/trends/olive-oil-martini.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Functional Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Rebranded Modernized Vodka Ranges](https://www.trendhunter.com/trends/three-olives-vodka.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md)