# Olive Snack Packs Divina's Snackable Olives are Brineless and Ready to Take on the Go By Laura McQuarrie | Published 2024-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-snack-packs References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/foodmatch-celebrates-national-olive-day-on-june-1/) & [divinamarket](https://divinamarket.com/collections/all)  Traditionally linked to sit-down meals like salads, olives are being reimagined by [Divina](https://www.trendhunter.com/trends/philly-tini-olives) through convenient olive snack packs that offer a convenient alternative to jarred varieties that are difficult to take on the go. Available in classic green and [zesty lemon garlic varieties](https://www.trendhunter.com/trends/lemon-stuffed-olives), these snackable olives are packaged in compact bags that share 50-calorie snacks without the mess of brine. [FOODMatch](https://www.trendhunter.com/trends/early-harvest-extra-virgin-olive-oil) and its flagship brand Divina established National Olive Day in 2015 and since then, the occasion has been celebrated as a day to honor an essential component of Mediterranean cuisine. In 2024, Divina launched a new line of grab-and-go olive snack packs to transform the way people enjoy one of the world's oldest and most diverse foods. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 30% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenient Snack Packs:** Compact and brineless olive snack packs revolutionize traditional sit-down meal components by making them portable and mess-free. - **Flavor-infused Snacks:** Offering varieties like zesty lemon garlic, these olive packs cater to diverse taste preferences, expanding the snack market with bold, infused flavors. - **Healthy Low-calorie Snacks:** With only 50 calories per pack, these snackable olives address the growing consumer demand for healthy, low-calorie snack options. ### Who This Affects Most - **Snack Foods:** The snack foods industry is seeing innovation through portable and ready-to-eat versions of traditionally non-snack items like olives. - **Healthy Foods:** Healthy foods are evolving with the introduction of low-calorie, nutrient-rich items like brineless olive snack packs, catering to health-conscious consumers. - **Food Packaging:** The food packaging industry is innovating by developing compact, mess-free solutions for traditionally brined products, enhancing convenience for consumers. ## Related on Trend Hunter - [Single-Serve Olive Snacks](https://www.trendhunter.com/trends/olive-snacks.md) - [Flavored Olive Pouches](https://www.trendhunter.com/trends/cypressa-3.md) - [Resealable Olive Snacks](https://www.trendhunter.com/trends/olive-snack.md) - [Freeze-Dried Olive Snacks](https://www.trendhunter.com/trends/freeze-dried-green-olives.md) - [Snackable Grilled Olives](https://www.trendhunter.com/trends/grilled-olives.md) - [Organic Mediterranean Olive Products](https://www.trendhunter.com/trends/biona-olives.md) - [Savory-Sweet Snack Packs](https://www.trendhunter.com/trends/olli-snack-packs.md) - [Guacamole-Style Olive Dips](https://www.trendhunter.com/trends/olimole.md) - [Premium Prepackaged Mediterranean Olives](https://www.trendhunter.com/trends/table-olives.md)