# Olive Oil Potato Chips Graza's Homestyle Potato Chips are Cooked in 100% Extra Virgin Olive Oil By Laura McQuarrie | Published 2026-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-oil-potato-chips References: [nosh](https://www.nosh.com/news/2026/new-products-graza-expands-potato-chip-line-smackin-teams-up-with-a-rod) & [graza.co](https://www.graza.co/products/potato-chips)  Health-conscious snackers are turning their backs on chips fried in [inflammatory seed oils](https://www.trendhunter.com/trends/jesse-bens), and instead, they're reaching for alternatives like the new [Graza's](https://www.trendhunter.com/trends/extra-virgin-olive-oil-potato-chips) Olive Oil Potato Chips to experience the satisfying crunch they love without the ingredients they're trying to leave behind. These thin and crispy chips are made with yellow-flesh potatoes cooked in [100% extra virgin olive oil](https://www.trendhunter.com/trends/olio-piro), and seasoned to create flavor-packed varieties like Classic Sea Salt, Hot 'N Sweet (featuring the brand's signature Datil Chile Pepper spice blend,) Sea Salt & Vinegar, and Zesty Caesar. The special potatoes that Graza uses are exclusively grown for them across 27 farms in Northern Illinois and North Dakota, and they're dry-farmed, meaning that they depend on natural water sources to grow. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 79% | Activity: 70% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthier Cooking Oils in Snacking:** A shift from seed oils to extra virgin olive oil in packaged chips creates room for snacks positioned around perceived anti-inflammatory and premium oil benefits. - **Farm-to-bag Traceability:** Transparent sourcing from a network of named farms and dry-farming practices supports narratives of provenance and sustainability that can differentiate commodity snack products. - **Flavor-forward Functional Snacks:** Combining bold regional spices with ingredient-forward formulations enables snacks to deliver both sensory excitement and health-oriented claims in one package. ### Where This Applies - **Snack Food Manufacturing:** Reformulating production lines to accommodate higher-cost, delicate oils and specialty potatoes opens possibilities for premium product tiers and smaller-batch artisanal runs. - **Agricultural Supply Chains:** Sustaining partnerships with dedicated growers and dry-farming methods presents opportunities to create vertically integrated models that command traceability premiums. - **Retail Grocery:** Curated shelving and marketing for oil-specific or provenance-led chips could reshape category segmentation and consumer expectations within snack aisles. ## Related on Trend Hunter - [Olive Oil Condiments](https://www.trendhunter.com/trends/graza-mayonnaise-and-aioli.md) - [Co-Branded Olive Oil Hummus](https://www.trendhunter.com/trends/olive-oil-sea-salt-hummus.md) - [Pistachio Butter Ice Creams](https://www.trendhunter.com/trends/alecs-ice-cream-and-graza.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Humorous Olive Oil Campaigns](https://www.trendhunter.com/trends/seriously-serious.md) - [High-Heat Olive Oils](https://www.trendhunter.com/trends/frizzle.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md) - [Flavor-Packed Mediterranean Crackers](https://www.trendhunter.com/trends/firehook-crackers.md) - [Olive Oil Granolas](https://www.trendhunter.com/trends/grazola.md)