# Free-From Olive Oil Condiments Dr. Will's Olive Oil Mayo Has a Rich, Smooth Texture By Michael Hemsworth | Published 2025-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-oil-mayo References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/60070/dr-wills-adds-olive-oil-mayo-to-its-premium-mayo-selection/) & [dr-wills](https://www.dr-wills.com/?srsltid=AfmBOoqTLgKrbS25ZKPK1PbsVlC4DSrG7_f95lbCRGXQqMjMiDFFJKJr)  Dr. Will's Olive Oil Mayo was announced by the UK-based natural condiment brand on the heels of its [Avocado Oil Mayo](https://www.trendhunter.com/trends/avocado-oil-salad-dressings) that will offer consumers a new way to elevate their favorite recipes. The condiment features a blend of [olive and extra virgin olive oils](https://www.trendhunter.com/trends/good-phats) to achieve a rich, smooth texture with a touch of Mediterranean flavor. The mayo is also free from gums, additives and artificial preservatives, while also being completely sugar-free. The product comes in 175-gram jars that will be rolling out to 130 Sainsbury's locations towards the end of July. Co-Founder and CEO Liam White spoke on the Dr. Will's Olive Oil Mayo saying, "We’re thrilled to expand our mayo range and launch Dr. Will’s into [Sainsbury’s](https://www.trendhunter.com/trends/jargon-co). Launching Olive Oil Mayo allows us to meet the growing demand for great-tasting, natural, and better-for-you condiments. Entering a brand-new leading retailer is a huge milestone for us.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 54% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Condiments:** A growing number of consumers are seeking condiments free from artificial preservatives and additives, which is driving innovation in clean-label options. - **Olive Oil-based Products:** Olive oil is increasingly being used as a primary ingredient in diverse food products, offering nutritional benefits and a unique flavor profile. - **Sugar-free Food Movement:** The demand for sugar-free foods is rising, with consumers becoming more health-conscious and seeking better-for-you alternatives to traditional condiments. ### Where This Applies - **Natural Condiments:** The natural condiments industry is gaining momentum as more brands focus on providing healthier, all-natural condiment options to health-conscious consumers. - **Retail Expansion:** Entering major retail chains offers new opportunities for brands to reach a broader audience, driving growth and increasing market presence. - **Mediterranean-inspired Foods:** The popularity of Mediterranean flavors is influencing product development across various food categories, including condiments that highlight olive oil and related ingredients. ## Related on Trend Hunter - [Olive Oil Condiments](https://www.trendhunter.com/trends/graza-mayonnaise-and-aioli.md) - [Almond Oil Mayonnaises](https://www.trendhunter.com/trends/almond-oil-mayonnaise.md) - [Accessible Garlic Aioli](https://www.trendhunter.com/trends/new-garlic-aioli.md) - [Squeezable Avocado Oil Aiolis](https://www.trendhunter.com/trends/no-seed-oil-avo-aioli-squeeze.md) - [Minimal-Ingredient Condiments](https://www.trendhunter.com/trends/ms-foods-only-ingredients.md) - [Free-From Vinaigrette Sauces](https://www.trendhunter.com/trends/california-olive-ranch-vinaigrette.md) - [Southern-Style Egg-Free Mayos](https://www.trendhunter.com/trends/plantbased-mayo.md) - [Globally Inspired Aioli Pouches](https://www.trendhunter.com/trends/globally-inspired-aioli.md) - [Oat-Based Vegan Mayos](https://www.trendhunter.com/trends/organic-vegan-mayo.md)