# Canned Olive Oil Martinis Aura Bora's Non-Alcoholic Cocktail is Made with Graza’s Drizzle Oil By Laura McQuarrie | Published 2023-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-oil-martini References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24683-aura-bora-expanding-beyond-sparkling-water) & [aurabora](https://aurabora.com/)  The latest launch from [Aura Bora—a](https://www.trendhunter.com/trends/green-bean-casserole-sparkling-water) herbal sparkling water brand that's not afraid to make unconventional flavors like Thanksgiving-themed green bean casserole seltzer—is a non-alcoholic olive oil martini in a can. This canned cocktail got its start after a conversation between Aura Bora's Paul Voge and Andrew Benin of olive oil brand [Graza](https://www.trendhunter.com/trends/squeezable-olive-oil). "The two of us went from joking about it to taking it seriously to making samples of it to loving what we made," Mr. Voge shared with [Food Business News](https://www.trendhunter.com/trends/starbucks-oleato), "and fast forward a year and a half later, here it is." Part of the uniqueness of the canned cocktail is that it's a non-alcoholic option and yet it captures the essence of a traditional martini in a truly never-been-done-before way using Graza’s boldly flavored Drizzle oil. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 84% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Canned Cocktails:** This trend reflects the growing demand for non-alcoholic beverage options that still offer unique and creative flavors. - **Unconventional Flavored Sparkling Waters:** The rise of brands like Aura Bora indicates a consumer desire for refreshing and unique taste experiences that go beyond traditional flavors. - **Innovative Use of Olive Oil in Cocktails:** Using Graza's Drizzle oil in a non-alcoholic olive oil martini demonstrates the potential for incorporating unexpected ingredients in cocktails. ### Sectors Adopting This - **Beverage Industry:** This industry can explore the development of more non-alcoholic canned cocktails to cater to the increasing demand for alcohol alternatives. - **Sparkling Water Industry:** Companies in this industry can take inspiration from Aura Bora and develop unconventional flavors to stand out in the market. - **Olive Oil Industry:** The olive oil industry can explore partnerships and collaborations with beverage brands to capitalize on the innovative use of olive oil in cocktails. ## Related on Trend Hunter - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Alcohol-Free Italian Refreshments](https://www.trendhunter.com/trends/nonalcoholic-products.md) - [Martini-Inspired Mocktails](https://www.trendhunter.com/trends/martini-style-cocktails.md) - [Spicy Okra Mocktails](https://www.trendhunter.com/trends/hot-okra-mocktini.md) - [Savory Dairy-Free Drinks](https://www.trendhunter.com/trends/salt-stone.md) - [Canned Umami Cocktails](https://www.trendhunter.com/trends/dirty-martini.md) - [Zero-Proof Functional Martinis](https://www.trendhunter.com/trends/dry-and-dirty.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md)