# Earthy Olive Oil Packaging Cuonzo Organic Olive Oil is Contained in Terracotta Jars By Rebecca Byers | Published 2016-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-oil-jar References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/cuonzo-organic-olive-oil-terracotta-jars.html) This example of [olive oil jar packaging](https://www.trendhunter.com/trends/agrumatomethod-olive-oil) hails from Italy and recalls the type of container the product may have been kept in during ancient times. The Cuonzo [Organic Olive Oil](https://www.trendhunter.com/trends/sicilian-olive-oil) is packaged in elegant terracotta jars that appear more like works of art than vessels for a culinary mainstay. Designed by EMMECIDUE, the packaging scheme features a simple tag attached to the bottles by an elastic band that sits around the lid and comes in three colors; burnt orange, jade green and ceramic blue. The logo for the brand has also been designed by EMMECIDUE and is essentially a deconstructed take on their earlier version, while the color palate is taken from the Mediterranean region's rich supply of sunny vineyards, blue sea and white stone cathedral walls. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Terracotta Packaging:** The use of terracotta jars for packaging creates a unique and nostalgic experience, appealing to consumers looking for a connection to ancient traditions. - **Artistic Packaging:** Packaging that doubles as a work of art elevates the product and creates a memorable and visually striking experience for consumers. - **Sustainable Packaging:** The use of terracotta jars promotes sustainability by offering a reusable and eco-friendly packaging solution, aligning with the growing demand for environmentally conscious products. ### Industries Being Reshaped - **Gourmet Food:** Terracotta packaging can be applied to other gourmet food products, such as spices or sauces, to create a premium and distinctive brand image. - **Luxury Cosmetics:** Artistic packaging can be utilized in the luxury cosmetics industry to create a high-end and visually appealing product, satisfying the desires of affluent consumers. - **Sustainable Living:** Sustainable packaging solutions like terracotta jars can be adopted by various industries, such as personal care products or home goods, to cater to environmentally conscious consumers. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Aluminum Bottled Oils](https://www.trendhunter.com/trends/extra-virgin-olive-oil-bottles.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Gourmet Extra Virgin Olive Oils](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md)