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# Olive Oil Cake Mixes
Elia's Mediterranean-Inspired Cake Mixes Come with a Bottle of Olive Oil

By Laura McQuarrie | Published 2022-08-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/olive-oil-cake
References: [nosh](https://www.nosh.com/news/2022/notable-new-products-mediterranean-inspired-olive-oil-cake-mixes-salmon-hot-dogs) & [eliaelia.co](https://eliaelia.co/products/grecian-olive-oil-cake-mix-olive-oil-included)

![Olive Oil Cake Mixes](https://cdn.trendhunterstatic.com/thumbs/485/olive-oil-cake.jpeg)

There are countless cake baking mixes on the market and Elia is setting itself apart with a trio of new options specifically for making olive oil cakes. The Vanilla with a Hint of Lemon, Dark Chocolate & Espresso and Grecian (citrus and almond) [olive oil cake mixes](https://www.trendhunter.com/trends/oh-so-easy) all come with a perfectly portioned bottle of [organic Greek extra virgin olive oil](https://www.trendhunter.com/trends/agrumatomethod-olive-oil) for making delicious, moist cakes conveniently at home.

These Mediterranean-inspired cake mixes pride themselves on being both simple and sophisticated and they come together thanks to ingredients like unbleached, unbromated flour, cane sugar, aluminum-free baking powder, citrus zest and more. These cakes can also be adapted for [plant-based eating](https://www.trendhunter.com/trends/oggs-treats) with binders like flax eggs.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 75% | Activity: 76% | Freshness: 12%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Olive Oil Cake Mixes:** The rise of olive oil cake mixes provides an opportunity for the baking industry to innovate with new flavor profiles and packaging designs.
- **Mediterranean-inspired Cake Mixes:** The trend towards Mediterranean-inspired cake mixes with high-quality ingredients and organic olive oil presents an opportunity for specialty food retailers to capitalize on demand.
- **Plant-based Adaptability:** The increasing demand for plant-based options with binders like flax eggs creates an opportunity for the food industry to create innovative and delicious vegan baking products.

### Industries Being Reshaped

- **Baking Mixes:** Innovative packaging and collaborations with high-quality olive oil producers provide opportunities for baking mix companies to differentiate themselves in a crowded marketplace.
- **Specialty Foods:** Specialty food retailers can capitalize on the trend towards Mediterranean flavors and high-quality ingredients to create targeted marketing campaigns and increase sales.
- **Vegan Products:** Food companies can appeal to the growing demand for plant-based options with innovative vegan cake mixes using binders like flax eggs that maintain texture and flavor.

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