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# Pervasive Home Stereos
The Olive Multi Room Music System Can Hold Every Song You've Ever Heard

By Alex Scott | Published 2010-04-29 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/olive-multi-room-music-system
References: [bornrich.org](http://www.bornrich.org/entry/olive-multi-room-music-system-by-karim-rashid-looks-as-good-as-it-sounds/) & [olive.us](http://www.olive.us/products/karim_rashid_edition.html)

Now there are many great features that come with the Olive multi room music system, but the one I find most extraordinary is its ability to hold a terabyte of music. That's one thousand gigabytes! To give you an idea of just how much music that is, my 80 GB [iPod](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) can hold roughly 20,000 songs, which means this beast can store approximately 260,000 tunes. Holy crap! I think I would have to start downloading discographies of Iranian acid jazz just to fill the space.

Besides the ridiculous storage capacity, the Olive multi room music system can also send your tunes to up to ten different rooms wirelessly, in case you wanted to hear Rod Stewart in the kitchen AND the laundry room.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 20% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What's Driving This Trend

- **Pervasive Home Stereos:** The trend of pervasive home stereos is disrupting the traditional audio system market by offering vast music storage capacity and wireless streaming to multiple rooms.
- **Massive Music Storage:** The trend of massive music storage, exemplified by the Olive multi room music system with a terabyte of storage, presents opportunities for innovators to develop new subscription-based streaming services or personalized music recommendation platforms.
- **Wireless Multi-room Streaming:** The trend of wireless multi-room streaming in home audio systems allows for convenient music playback in different rooms, providing a disruptive innovation opportunity for voice-controlled smart speakers to integrate with existing home stereos.

### Who This Affects Most

- **Consumer Electronics:** The consumer electronics industry can leverage the trend of pervasive home stereos to create advanced audio systems that cater to the growing demand for extensive music storage and wireless multi-room streaming capabilities.
- **Music Streaming:** The music streaming industry has an opportunity to capitalize on the trend of massive music storage by developing new subscription models and personalized music recommendation algorithms to cater to users with extensive music libraries.
- **Smart Home Technology:** The smart home technology industry can incorporate the trend of wireless multi-room streaming by offering voice-controlled smart speakers that seamlessly integrate with existing home stereos, providing an immersive music experience throughout the house.

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