# Militaristic Tonal Casual Sneakers WTAPS Unveils an Olive Drab Colorway of the New Balance 992 By Amy Duong | Published 2020-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olive-drab-colorway References: [hypebeast](https://hypebeast.com/2020/4/wtaps-new-balance-992-release-information) & [shop.newbalance.jp](https://shop.newbalance.jp/) Japanese retailer WTAPS works in collaboration with [New Balance](https://www.trendhunter.com/trends/990v6-sneaker) once again to adorn its signature [992 sneaker](https://www.trendhunter.com/trends/nimbus-cloud-colorway) silhouette in a Olive Drab colorway. The militaristic palette is seen throughout the model and features a construction that blends a mix of materials together including mesh, nubuck, and suede. It sits on top of a foundational white and olive green midsole unit. To add a slight contrast to the army green tone, the forefoot is detailed with a bright orange section as a nod to WTAPS. Additional branding details can be seen embroidered on the model at the heel, as well as co-branded details at the footbed and Made in US accents. [WTAPS'](https://www.trendhunter.com/trends/wtaps-1) website features an interview between its founder Tetsu Sishiyama and New Balance's Tetsuya Shono as the two discuss color choices and the brands' relations. Image Credit: WTAPS ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Military-inspired Sneaker Collaborations:** Exploring collaborations between fashion brands and sneaker companies to create militaristic sneaker designs that combine different materials and colorways. - **Creative Use of Color Contrasts:** Utilizing bold color contrasts, such as the combination of army green and bright orange, to add visual interest and create unique design elements in footwear. - **Emphasis on Brand Collaborations and Branding Details:** Highlighting the importance of co-branded details, such as embroidered logos and footbed branding, in elevating the value and desirability of collaborative sneaker releases. ### Where This Applies - **Fashion Footwear:** The fashion footwear industry can leverage military-inspired designs and unique color contrasts to attract consumers looking for trendy and distinctive sneakers. - **Fashion Collaboration:** Collaboration between fashion brands and sneaker companies presents new opportunities for both industries to tap into each other's consumer bases and expand their market reach. - **Branding and Marketing:** The emphasis on branding details and co-branded releases in sneaker collaborations provides an opportunity for marketing professionals to create compelling brand stories and increase customer engagement. ## Related on Trend Hunter - [Militaristic Green Lifestyle Sneakers](https://www.trendhunter.com/trends/dark-olivine.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/olive-and-black.md) - [Light Mossy Green Sneakers](https://www.trendhunter.com/trends/dark-olivine-colorway.md) - [Collaborative Earthy Tonal Shoes](https://www.trendhunter.com/trends/raso-gammato.md) - [Collaborative Stealthy Trail Sneakers](https://www.trendhunter.com/trends/anacapa-2.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Japanese All-Terrain Sneakers](https://www.trendhunter.com/trends/wtaps-1.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/m991wtr.md) - [Rugged Urban Sneakers](https://www.trendhunter.com/trends/dark-camo-sneaker.md)