# Rugged Chic Luggage Collections BÉIS Recently Launched the Brand New Olive Collection By Grace Mahas | Published 2023-10-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/olive-collection References: [beistravel](https://beistravel.com/collections/olive)  As [BÉIS](https://www.trendhunter.com/trends/glossy-atlas-pink-luggage) gears up to celebrate its 5th Anniversary this October, the brand is set to unveil a series of special releases, starting with The Olive Collection. This new line, characterized by its earthy, nature-inspired hue, is a nod to the growing trend of [gender-neutral, subtle colors](https://www.trendhunter.com/trends/sleek-sage-green) that evoke a sense of tranquility and balance. The collection, which includes the Mini Weekender, Weekender, Dopp Kit, Cosmetic Case, and hard-cased rollers, is inspired by BÉIS Founder Shay Mitchell's deep connection to her hometown, Vancouver. To capture the essence of the collection, BÉIS collaborated with Vancouver-based photographer Greg Swales and even featured Mitchell's brother in the campaign, adding a personal touch. Beyond just luggage, The Olive Collection embodies the brand's commitment to quality, inclusivity, and a connection to nature. Available now, the collection's price range spans from $48 to $328, offering something for every traveler. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 54% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Luggage Collections:** A growing trend of gender-neutral, subtle colors that evoke a sense of tranquility and balance in luggage design. - **Inclusive and Personalized Brand Campaigns:** Brands collaborating with local artists and featuring personal connections in their campaigns to create a more inclusive and personalized experience for consumers. - **Quality and Sustainable Product Offerings:** Brands committed to offering high-quality, durable products that connect with nature and promote sustainability. ### Industries Being Reshaped - **Travel and Luggage:** Opportunities for incorporating nature-inspired designs and gender-neutral colors in luggage collections to appeal to a wider audience and promote tranquility. - **Photography and Art:** Collaborative opportunities for photographers and artists to create personalized and inclusive brand campaigns. - **Sustainable Fashion:** Expanding the market for sustainable travel accessories and promoting brands that prioritize quality and environmental consciousness. ## Related on Trend Hunter - [Celebrity-Backed Luggage Collections](https://www.trendhunter.com/trends/glossy-atlas-pink-luggage.md) - [Stunning Doll-Themed Luggages](https://www.trendhunter.com/trends/beis1.md) - [Glossy Pink Travel Capsules](https://www.trendhunter.com/trends/beis-1.md) - [Travel-Friendly Luggage](https://www.trendhunter.com/trends/commuter-collection.md) - [Bright Berry Luggage Capsules](https://www.trendhunter.com/trends/berry-collection.md) - [Cherry-Tonal Luggage Capsules](https://www.trendhunter.com/trends/lonely-ghost.md) - [Witchy Luggage Capsule Collections](https://www.trendhunter.com/trends/beis-travel.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Self-Care Travel Capsules](https://www.trendhunter.com/trends/rare-beauty-bis.md)