# Brine-Based Cocktail Mixers GAEA's Two-Ingredient 'Dirty Martini Juice' Repurposes Olive Brine By Laura McQuarrie | Published 2017-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-brine References: [bevindustry](http://www.bevindustry.com/articles/90239) & [gaeaus](http://www.gaeaus.com/) As a producer of extra virgin olive oil, olives and condiments, GAEA is now expanding its range with a new product that makes the most of olive brine. 'Dirty Martini Juice' is a two-ingredient product that is offered in two flavors. While the Dirty Martini Juice for [Vodka](https://www.trendhunter.com/trends/dimas-vodka) contains the brine of red pepper-stuffed green olives and hot red peppers, GAEA's Dirty Martini Juice for [Gin](https://www.trendhunter.com/trends/vive-le-cornichon) is made with a flavorful base of green olive brine and coriander. While there are plenty of [bottled olive juice products](https://www.trendhunter.com/trends/just-the-brine) that are specifically made for the world of mixology, this product is branded as an upscale mixer that appeals to the foodie. Many food and beverage brands are now taking a closer look at underutilized products like olive brine that have yet to be used to their full potential. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Brine-based Cocktails:** Utilizing brine in cocktails is a trend that offers unique flavors and a sustainable ingredient source. - **Repurposing Ingredients:** More brands are looking at underutilized products to create innovative new food and beverage items. - **Upscale Mixers:** Leveraging premium ingredients in cocktail mixers creates a luxury experience for the consumer. ### Who This Affects Most - **Alcohol:** The alcohol industry can incorporate brine-based mixers to appeal to adventurous and sustainable consumers. - **Food and Beverage:** The food and beverage industry can adopt the practice of repurposing ingredients to create new and exciting flavors. - **Sustainability:** The sustainability industry can promote brine-based cocktails as a way to reduce food waste and utilize every part of an ingredient. ## Related on Trend Hunter - [Canned Olive Oil Martinis](https://www.trendhunter.com/trends/olive-oil-martini.md) - [Gherkin-Stuffed Olives](https://www.trendhunter.com/trends/stuffed-olives.md) - [Premium Pickle Brines](https://www.trendhunter.com/trends/pickle-brine-pouch.md) - [Premium Pickle Juices](https://www.trendhunter.com/trends/premium-pickle-juice.md) - [Dirty Martini-Inspired Infusion Products](https://www.trendhunter.com/trends/dirty-martini-flavor.md) - [Briny Anchovy Martinis](https://www.trendhunter.com/trends/gilda-martini.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Pickle-Infused Brunch Cocktails](https://www.trendhunter.com/trends/dill-pickle-bloody-mary.md) - [Dirty Martini Spritzes](https://www.trendhunter.com/trends/dirty-martini-spritz.md)