# Plant-Based Olive Breads TOUS les JOURS Now Offers a Multi-Grain Loaf and Olive Basil Loaf By Katherine Pendrill | Published 2023-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olive-basil-loaf References: [qsrmagazine](https://www.qsrmagazine.com/news/tous-les-jours-introduces-plant-based-bread-loafs-permanent-menu-items)  [TOUS les JOURS](https://www.trendhunter.com/trends/plantastic-raspberry-chocolate-cake) is getting into the bread game in a big way with the launch of two new plant-based breads: a Multi-Grain Loaf and a Olive Basil Loaf. TOUS les JOURS is a [French-Asian bakery café chain](https://www.trendhunter.com/trends/tous-les-jours-spring-menu) that specialized in gourmet cakes, pastries, and desserts. Now the chain is adding some delicious bread selections to its permanent menu. The new Multi-Grain Loaf and Olive Basil Loaf are both made with plant-based ingredients to provide consumers with an animal product-free option. Despite the lack of animal products, both breads boast a soft, pillowy consistency. As Sue Han, Marketing Manager for TOUS les JOURS explains, "As plant-based offerings continue to grow in popularity and expand throughout the United States, we are extremely proud to be one of the first bakery chains to offer our customers flavorful [plant-based bread options](https://www.trendhunter.com/trends/plant-based-protein-bread) that maintain our popular fluffy texture." The Multi-Grain Loaf also comes with a distinctive nutty flavor, while the Olive Basil Loaf boasts savory and aromatic notes. Image Credit: TOUS les JOURS ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 38% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Bread:** Opportunity for bakeries and foodservice companies to tap into the growing demand for plant-based bread options. - **Flavorful Alternative:** Opportunity to develop and market breads with unique flavors, such as nutty or savory and aromatic, to cater to consumers looking for variety in plant-based options. - **Texture Innovation:** Opportunity to create plant-based breads with a soft, pillowy consistency, offering an alternative texture to traditional breads. ### Who This Affects Most - **Bakery:** The bakery industry can explore the development of plant-based breads to cater to changing consumer preferences. - **Foodservice:** Foodservice companies can incorporate plant-based bread options into their menus to attract and satisfy customers looking for animal product-free options. - **Specialty Foods:** Opportunity for specialty food producers to create unique and flavorful plant-based breads to appeal to niche markets and health-conscious consumers. ## Related on Trend Hunter - [Mini Plant-Based Cakes](https://www.trendhunter.com/trends/plantastic-raspberry-chocolate-cake.md) - [Vegan-Friendly Brioche Buns](https://www.trendhunter.com/trends/la-brea-bakery-brioche-bun.md) - [Vegan Brioche Breads](https://www.trendhunter.com/trends/vegan-brioche-loaf.md) - [Matcha-Infused Sweet Breads](https://www.trendhunter.com/trends/go-green.md) - [Refined Fall-Inspired Bakery Menus](https://www.trendhunter.com/trends/tous-les-jours-fall-menu.md) - [Exclusive Oatmilk Partnerships](https://www.trendhunter.com/trends/exclusive-oatmilk-partner.md) - [Vegan Bistro Baguettes](https://www.trendhunter.com/trends/bistro-baguette.md) - [Vegan-Friendly Seeded Breads](https://www.trendhunter.com/trends/organic-super-bread.md) - [Whole-Grain Blended Breads](https://www.trendhunter.com/trends/plant-based-protein-bread.md)