# High-Fiber Soda Alternatives Health-Conscious Soda Brand OLIPOP Launches in 1,569 Target Stores By Niko Pajkovic | Published 2022-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olipop References: [bevnet](https://www.bevnet.com/news/2022/functional-soda-brand-olipop-launches-nationally-at-target) & [drinkolipop](https://drinkolipop.com/)  Following a successful test run, functional soda brand [OLIPOP](https://www.trendhunter.com/trends/olipop-doctor-goodwin) has announced that it will be launching in 1,569 [Target](https://www.trendhunter.com/trends/slice-soda-shirley-temple) stores throughout the United States. This means that as of today, nearly every Target in America will carry OLIPOP and its four most popular flavors: Root Beer, Vintage Cola, Orange Squeeze, and Strawberry Vanilla. In addition, the product will be offered on [target.com](https://www.trendhunter.com/trends/swoon-1) for pick-up or delivery via Shipt. Of course, the Target partnership is a major win for the three-year-old boutique pop brand, which offers an array of low-calorie, high-fiber soda alternatives. “Our test program at Target outperformed all expectations—an undeniable signal that OLIPOP is hitting its stride as we continue to be discovered by new consumers seeking a long-awaited, truly healthy alternative to traditional soda," said Disa Moraine, Senior Director of National Accounts at OLIPOP. Image Credit: OLIPOP ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Soda Products:** Creating and launching functional soda products using high-fiber, low-calorie and healthy alternatives can disrupt the traditional soda industry. - **Retail Partnerships:** Establishing partnerships with major retailers can help boutique pop brands gain wider exposure and access to a larger customer base. - **Health-conscious Beverages:** Offering health-conscious and functional beverages that meet the needs of today's more health-focused consumer market can disrupt traditional beverage markets. ### Who This Affects Most - **Beverage Industry:** The beverage industry is ripe for disruption with the increasing demand for healthier and functional drinks that provide better nutritional value. - **Retail Industry:** Establishing partnerships with major retailers can help boutique pop brands gain wider exposure and access to a larger customer base. - **Functional Foods Industry:** Creating functional beverages that provide health benefits can disrupt the traditional food industry and appeal to health-conscious consumers. ## Related on Trend Hunter - [Functional Soda Brands](https://www.trendhunter.com/trends/olipop-doctor-goodwin.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Summertime Digestive Health Sodas](https://www.trendhunter.com/trends/olipop-watermelon-lime.md) - [Citrusy Gut-Friendly Sodas](https://www.trendhunter.com/trends/lemon-lime.md) - [Wellness-Focused Soda Brands](https://www.trendhunter.com/trends/bloom-nutrition-launches.md) - [Juice Brand Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-sodas.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Functional Fall Sodas](https://www.trendhunter.com/trends/olipop-crisp-apple.md)