# Reprised Soda Flavors OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru By Debra John | Published 2025-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olipop-reintroduced References: [drinkolipop](https://drinkolipop.com/products/orange-cream2) & [instagram](https://www.instagram.com/p/DJCJBStq2cC/)  [OLIPOP](https://www.trendhunter.com/trends/soda-drive-thru) reintroduced its 'Orange Cream' soda flavor, a product that initially gained popularity as a seasonal offering in 2021. Following significant consumer demand and widespread positive reception, Orange Cream is now becoming a permanent addition to OLIPOP’s flavor lineup. Originally launched for a limited time, Orange Cream developed a strong following due to its nostalgic, refreshing taste profile. Its return coincides with OLIPOP’s seasonal initiatives for summer, providing continuous access to a flavor that had previously only been available on a temporary basis. To commemorate the relaunch, OLIPOP is introducing its first-ever soda drive-thru event in Los Angeles. This activation includes complimentary limited-edition merchandise produced in collaboration with [Crocs](https://www.trendhunter.com/trends/deja-shoe), exclusive OLIPOP products, and popular soda varieties such as '[Spicy](https://www.trendhunter.com/trends/spicy-mango-margarita) Pickle Soda.' Additionally, a virtual giveaway has been launched, offering participants an opportunity to receive an 'OLIPOP Virtual Drive Thru Kit.' Image Credit: OLIPOP, Ally Kroeckel / @allyk.jpg ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 87% | Activity: 91% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Beverage Marketing:** Nostalgia-infused products like Orange Cream tap into consumer desires for comforting, retro flavors, offering brands a powerful connection point with their audience. - **Experiential Brand Activations:** The soda drive-thru event exemplifies how immersive brand experiences can engage consumers in unique ways, fostering deeper brand loyalty and generating buzz. - **Limited-time Flavor Extensions:** Transforming previously seasonal offerings into permanent selections can leverage built-up demand, driving sustained consumer interest and trial. ### Sectors Adopting This - **Craft Soda Industry:** The reintroduction of unique flavors such as 'Orange Cream' signals ongoing innovation within the craft soda market, catering to growing consumer preferences for niche and artisanal products. - **Experiential Marketing Industry:** OLIPOP’s drive-thru event showcases the experiential marketing industry’s potential to create memorable interactions that blend physical and digital consumer engagement. - **Food and Beverage Collaborations:** Collaborations with lifestyle brands, as seen with OLIPOP and Crocs, highlight opportunities for cross-industry synergies that expand brand reach and consumer appeal. ## Related on Trend Hunter - [Dirty Soda Drive-Thrus](https://www.trendhunter.com/trends/soda-drive-thru.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Revived Soft Serve Desserts](https://www.trendhunter.com/trends/soft-serve-flavor.md) - [Creamsicle-Inspired Kombuchas](https://www.trendhunter.com/trends/health-ade-orange-creamsicle.md) - [Feel-Good Prebiotic Soda Beverages](https://www.trendhunter.com/trends/hteao-3.md) - [Better-For-You Seasonal Sodas](https://www.trendhunter.com/trends/olipop-holiday-flavors.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Creamsicle-Flavored Cream Cheeses](https://www.trendhunter.com/trends/special-edition-cream-cheese.md) - [Soda-Inspired Candles](https://www.trendhunter.com/trends/olipop-orange-cream-candle.md)