# Functional Soda Brands OLIPOP Expands Portfolio with the Introduction of Doctor Goodwin Flavor By Grace Mahas | Published 2022-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olipop-doctor-goodwin References: [drinkolipop](https://drinkolipop.com/?dds)  [OLIPOP](https://www.trendhunter.com/trends/olipop), the functional soda brand, recently expanded its portfolio with the introduction of a new flavor -- [Doctor Goodwin](https://www.trendhunter.com/trends/doctor-ds-sparkling-probiotic). The new offering joins OLIPOP's existing line of [nostalgic flavors](https://www.trendhunter.com/trends/sunsip-prebiotic-sodas) including Vintage Cola and Classic Root Beer. Each OLIPOP can has just 35-45 calories, 9g of plant-based prebiotic fiber, 6-7g of carbs, and 2-5g of natural sugars, compared to the usual 39g of carbs and 39g of sugar in a regular can of soda. The new OLIPOP flavor is described as "a head-on collision of ingredients like rich plums, sweet prunes, and zesty tart cherries with a touch of pure vanilla extract for a true soda enigma the Doctor would actually order." Consumers can find the new OLIPOP Doctor Goodwin flavor online and at grocers nationwide. Image Credit: OLIPOP ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 99% | Activity: 100% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Soda Beverages:** The rise of functional sodas with added health benefits presents an opportunity for the beverage industry to innovate and offer consumers healthier options. - **Low-calorie and Low-sugar Soda:** Consumer demand for lower calorie and lower sugar options in the soda industry creates a potential opportunity for disruptive innovation in the market. - **Prebiotic Fiber Infused Beverages:** Prebiotic fiber-infused beverages like OLIPOP present an opportunity for the functional food and beverage industry to introduce and market products that promote digestive health. ### Who This Affects Most - **Beverage Industry:** Functional soda trends present the beverage industry with an opportunity to address concerns surrounding traditional soda and introduce consumers to healthier options that align with current wellness trends. - **Functional Foods Industry:** Functional beverages like OLIPOP could encourage the functional foods industry to expand product lines and innovate by incorporating prebiotics and probiotics into more consumable items. - **E-commerce Retail Industry:** The introduction of new soda flavors like OLIPOP Doctor Goodwin creates an opportunity for the e-commerce retail industry to expand sales and reach more consumers through online purchasing options. ## Related on Trend Hunter - [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Summertime Digestive Health Sodas](https://www.trendhunter.com/trends/olipop-watermelon-lime.md) - [Citrusy Gut-Friendly Sodas](https://www.trendhunter.com/trends/lemon-lime.md) - [Revitalizing Prebiotic Sodas](https://www.trendhunter.com/trends/olipop-ridge-rush.md) - [Juice Brand Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-sodas.md) - [Functional Fall Sodas](https://www.trendhunter.com/trends/olipop-crisp-apple.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Flavorful Probiotic Soda Launches](https://www.trendhunter.com/trends/doctor-ds-sparkling-probiotic.md)