# Seasonal Soda Ads Olipop's Christmas Ad Challenges Big Soda By Georgia Wray Norsten | Published 2024-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olipop-christmas References: [adage](https://adage.com/article/marketing-news-strategy/olipops-holiday-ad-features-mythical-yetis/2591226?utm_source=ad-age-wake-up-call-wednesday&utm_medium=email&utm_campaign=20241113&utm_content=article2-headline)  The [Olipop](https://www.trendhunter.com/trends/functional-beverage-olipop) Christmas ad campaign is here, blending nostalgia, heart, and a mission to disrupt Big Soda with a whimsical holiday story. In its latest holiday initiative, Olipop introduces us to Oli and Pop -- two lovable yetis who symbolize the brand’s refreshing approach to soda. Inspired by claymation holiday classics like Rudolph the Red-Nosed Reindeer and [Coca-Cola’s](https://www.trendhunter.com/trends/break-from-artificial) iconic seasonal ads, Olipop’s “A New Kind of Holiday Cheer” reimagines the festive narrative. Directed by Screen Novelties and set to Pomplamoose’s soulful track, “Always in the Season,” the ad tells the story of Oli and Pop, misunderstood by their town but eventually embraced after a heartfelt gesture of gift-giving. With this campaign, Olipop spreads holiday cheer and reinforces its mission to challenge Big Soda. As the brand grows rapidly, aiming for market penetration of over 80% in the coming years, the ad reminds consumers that change can be magical -- and it tastes great too. Image Credit: Olipop ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 64% | Activity: 78% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Holiday Campaigns:** Modern brands are leveraging nostalgic holiday themes to create emotional resonance and disrupt traditional advertising approaches. - **Animated Characters in Advertisements:** Using animated characters like Olipop's yetis, brands are creating memorable and engaging narratives that stand out in crowded markets. - **Music-driven Advertisements:** Ads featuring unique musical tracks, such as Pomplamoose’s soulful song, are enhancing emotional impact and audience connection. ### Sectors Adopting This - **Beverage Industry:** Innovative ad campaigns offer a competitive edge for emerging soda brands aiming to capture market share from established giants. - **Advertising Industry:** Blending animation with nostalgic elements opens new avenues for creating compelling seasonal advertisements. - **Music and Media Industry:** The strategic use of distinctive music in ads could transform audio branding and audience engagement in marketing. ## Related on Trend Hunter - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md)