# Limited-Edition Seasonal Sodas OLIPOP Blackberry Vanilla is Arriving Just in Time for the Holidays By Michael Hemsworth | Published 2020-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olipop-blackberry-vanilla References: [bevnet](https://www.bevnet.com/news/2020/olipop-introduces-limited-edition-blackberry-vanilla-flavor) & [drinkolipop](http://www.drinkolipop.com) The [OLIPOP](https://www.trendhunter.com/trends/olipop-doctor-goodwin) Blackberry Vanilla soda is a new [limited-edition offering](https://www.trendhunter.com/trends/j2o-dragonberry) from the brand that will provide consumers with a special way to quench their thirst this holiday season. The soda calls to mind high-quality homemade desserts in a refreshing manner and is positioned perfectly with the brand's [other flavor options](https://www.trendhunter.com/trends/flavor-offerings). The tonic has five grams of natural sugar per serving along with 10 grams of fiber and just 50 calories per can. Co-Founder and Formulator Ben Goodwin explained the new OLIPOP Blackberry Vanilla soda further saying, "Our customers from around the US have been asking us for a blackberry flavor. As a kid, we lived in a house with this gigantic blackberry bush in the backyard. I’d pick them fresh and eat way too many, or make blackberry pies with my mom. In my 20s, whenever I went hiking, I’d stop at wild blackberry bushes and enjoy picking and eating them straight off the plant. Today, when I hike in and around Santa Cruz, I often walk past blackberry shrubs and they bring back fond memories.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Seasonal Sodas:** Opportunity for brands to create limited-edition seasonal sodas that evoke nostalgic flavors and capitalize on holiday demand. - **Homemade Dessert-inspired Beverages:** Opportunity to develop beverages that replicate the flavors of homemade desserts, providing refreshing alternatives to traditional soda options. - **Low-sugar, High-fiber Sodas:** Opportunity to create sodas with low sugar content and high fiber content, appealing to health-conscious consumers seeking guilt-free beverage options. ### Where This Applies - **Beverage:** Disruptive innovation opportunities in the beverage industry to meet consumers' demand for unique, limited-time flavors and healthier soda options. - **Food:** Opportunity for food companies to collaborate with beverage brands to create cross-industry limited-edition dessert-inspired soda flavors. - **Health and Wellness:** Opportunity for health and wellness brands to explore the creation of low-sugar, high-fiber soda options that align with consumers' dietary preferences. ## Related on Trend Hunter - [Functional Soda Brands](https://www.trendhunter.com/trends/olipop-doctor-goodwin.md) - [Summertime Digestive Health Sodas](https://www.trendhunter.com/trends/olipop-watermelon-lime.md) - [Free-From Fruit-Forward Sodas](https://www.trendhunter.com/trends/hip-pop-berries-cherries.md) - [Sweetly Tart Sodas](https://www.trendhunter.com/trends/dr-pepper-blackberry.md) - [Pre-Biotic Berry Sodas](https://www.trendhunter.com/trends/poppiwild-berry.md) - [Citrusy Gut-Friendly Sodas](https://www.trendhunter.com/trends/lemon-lime.md) - [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md) - [Functional Fall Sodas](https://www.trendhunter.com/trends/olipop-crisp-apple.md) - [Better-for-You Banana Cream Sodas](https://www.trendhunter.com/trends/banana-cream-soda.md)