The Olin 'Superhero Typographic Classifications' Give Heroes a New Look

 - Jul 30, 2012
References: psfk &
The Olin 'Superhero Typographic Classifications' take your typical typefaces and match them up with superheroes with similar personality traits.

There has been much hubbub about the unveiling of the Higgs-Boson particle discovery as a result of how it was done. The choice to do so in Comic Sans fashion infuriated members of the science and global community -- who knew that a font could cause so much trouble? It only goes to show that fonts have much more personality than one might first presume. Olin has taken this concept a bit further and matched up fonts to distinct personalities in popular culture. For example, the Didone font is described as smart but stylish, influential in its curves but deceptive in weight. This can coincidentally also be the perfect description of Catwoman, who's foxy figure is also winding and curvy but betrays her true strength.

Other comparisons include the likes of The Hulk, Cyclops, The Flash and Batman.