# Shoe-Shaped Resorts (UPDATE) The Olialia Blonde-Only Island Faces Government Setbacks By manzil | Published 2011-02-05 | World Source: Trend Hunter, https://www.trendhunter.com/trends/olialia References: [metro](http://www.metro.co.uk/weird/854665-blonde-women-only-maldives-island-hits-snag-as-half-of-staff-need-wigs) & [metro](http://www.metro.co.uk/weird/854665-blonde-women-only-maldives-island-hits-snag-as-half-of-staff-need-wigs) Readers may remember Lithuanian travel firm [The Olialia](http://www.trendhunter.com/trends/the-olialia)'s proposed plan to open a special island in Maldives that's exclusive to blondes. The project has since been halted by the Maldivian government, as the Olialia resort's planned blonde-only hiring policy goes against Maldivian employment law. The firm assured the government that non-blondes would be employed -- wearing [blonde wigs](https://www.trendhunter.com/trends/lush-hairlab), that is. The Maldivian government has not yet granted permission, so we'll have to wait to see whether the Olialia resort will become a reality. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 15% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Blonde-only Resorts:** Opportunity for creating exclusive resorts targeting specific demographic groups. - **Compliance with Employment Law:** Opportunity for businesses to develop innovative solutions for adhering to employment regulations in unique industries. - **Controversial Marketing Strategies:** Opportunity to explore unconventional marketing tactics to generate buzz and brand awareness. ### Sectors Adopting This - **Travel & Tourism:** Opportunity for travel companies to create unique and niche experiences for specific target audiences. - **Human Resources:** Opportunity for HR professionals to develop policies and practices that ensure compliance with employment laws while also promoting diversity and inclusion. - **Advertising & Public Relations:** Opportunity for advertising agencies and PR professionals to strategize and execute bold and provocative marketing campaigns. ## Related on Trend Hunter - [Celeb-Backed Bahamas Resorts](https://www.trendhunter.com/trends/somewhere-else-resort.md) - [Beer Brand Islands](https://www.trendhunter.com/trends/corona-island.md) - [Stone-Textured Island Resorts](https://www.trendhunter.com/trends/patina-maldives.md) - [Luxury Island Resort Regions](https://www.trendhunter.com/trends/sindalah.md) - [Eco-Friendly Island Paradises](https://www.trendhunter.com/trends/corona-island-1.md) - [Ultra-Luxe Overwater Resorts](https://www.trendhunter.com/trends/the-private-reserve.md) - [Seaside Bold Red Resorts](https://www.trendhunter.com/trends/red-sol.md) - [Blonding Techniques-Focused Virtual Events](https://www.trendhunter.com/trends/iconic-blonde.md) - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md)