# Bed Head Photo Shoots Model Olga Sherer Lets Her Wild Locks Loose By Rachel | Published 2009-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olga-sherer-alix-malka References: [fashiongonerogue](http://fashiongonerogue.com/2009/12/morning-beauty-olga-sherer-by-alix-malka/) & [chrisboalsartists](http://www.chrisboalsartists.com/index.php?artist=alixmalka) Leave it to a model to make morning hair look good. Photographed by Alix Malka, these images of model Olga Sherer celebrates the wonders of wild hair. The pictures of Olga Sherer has the model looking plainly but beautifully fresh faced, leaving most of the focus on her [crazy coif of red hair](https://www.trendhunter.com/trends/got2b-curled). The [wild hair editorial](https://www.trendhunter.com/trends/main-character-hair) by Alix Malka will make you believe you look good rolling out of bed, but if you look like I do in the morning, don’t be fooled. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Wild Hair Trends:** Disruptive innovation opportunity: Develop new hair care products and styling tools specifically designed for enhancing and embracing wild, undone hairstyles. - **Natural Beauty Trends:** Disruptive innovation opportunity: Create skincare and makeup products that enhance and celebrate the natural beauty of fresh-faced models, promoting a more effortless and minimalist approach. - **Unconventional Fashion Photography:** Disruptive innovation opportunity: Explore alternative and unconventional styles of fashion photography that challenge traditional concepts of beauty and highlight unique features. ### Who This Affects Most - **Hair Care Industry:** Disruptive innovation opportunity: Develop innovative hair care products and styling tools to meet the demands of the growing wild hair trend. - **Beauty Industry:** Disruptive innovation opportunity: Create natural and minimalistic beauty products that cater to the desire for a more effortless and fresh-faced look. - **Fashion Photography Industry:** Disruptive innovation opportunity: Explore innovative techniques and styles in fashion photography that break traditional norms and capture unconventional beauty. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [African-Inspired Holiday Hair Sets](https://www.trendhunter.com/trends/oribe-partners-with-thandiwe.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md)