# Graphic Urban Couture Olga Serova by Nikolay Biryukov is Bright and Enlightening By Amelia Roblin | Published 2011-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olga-serova-by-nikolay-biryukov References: [fashiongonerogue](http://fashiongonerogue.com/olga-serova-nikolay-biryukov-elle-ukraine-march-2011/) & [tesscafe](http://www.tesscafe.com/7077) It's exhilarating to see structured and sophisticated pieces pop with such luscious color as in these photos of Olga Serova by Nikolay Biryukov. The London-based Russian photographer chose a set of ashen gray concrete in front of which the [beautifully bold garments](https://www.trendhunter.com/trends/velvet-heat) would reign in radiance. Styles by Versace, Prada, Max Mara and Michael Kors have been infused with a playfully animated spirit in Olga Serova by Nikolay Biryukov. The juxtaposition of a dull background and [complementary colored clothing](https://www.trendhunter.com/trends/vowels-1) looks to make [haute couture](https://www.trendhunter.com/trends/auteur-studios-fall-2025) appealing to all in Elle Ukraine. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 85% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Colored Couture:** Integrating bolder, complementary colors in high-end fashion garments to make them stand out against a neutral background. - **Animated High-end Fashion:** Infusing playful and lively elements into designer brands like Versace, Prada, Max Mara, and Michael Kors. - **Urban Photography:** Incorporating the setting of grungy and unpolished cityscapes as a backdrop for high fashion photography. ### Sectors Adopting This - **Fashion:** Using high-end designer brands to experiment with bolder colors and lively patterns. - **Photography:** Exploring the concept of urban photography as a medium to showcase high-end fashion garments. - **Marketing and Advertising:** Manipulating backdrops and settings to highlight the key features of a particular product or brand. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)