# $1,300 Scent Diffusers Byredo’s Olfactive Stéréophonique Takes Cues from HiFi Audio Speakers By Laura McQuarrie | Published 2022-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/olfactive-strophonique References: [luxurylaunches](https://luxurylaunches.com/home_improvement/byerdos-1300-diffuser-looks-and-works-like-a-speaker-but-dispenses-soothing-scents-instead-of-audio.php) & [byredo](https://www.byredo.com/us_en/olfactive-stereophonique-scent-machine%E2%80%8B)  [Byredo’s](https://www.trendhunter.com/trends/symphonique) Olfactive Stéréophonique is an industrial scent diffuser that looks like a speaker and that's because the brand collaborated with Devon Turnbull (a founder of speaker label [OJAS](https://www.trendhunter.com/trends/kor1-speaker).) This fragrance diffuser takes inspiration from the world of audio to powerfully diffuse scent. The $1,300 diffuser comes with 10 capsules of the newest scent from Byredo, Olfactive Pyramid, with notes of clove buds, bay, and incense, with a heart of ylana, carnation, and labdanum, and a base of papyrus, Haiti vetiver and guaiac wood. Byredo claims that this scent "helps in the transition between states of consciousness, and evoke[s] a temple experience within a listening space setting." The multi-sensory experience will only be had by a select few, as there are just 100 diffusers that have been made available through the Byredo web store and flagship locations. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 63% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Experience:** The combination of scent and audio elements is an opportunity for brands to explore other multi-sensory experiences that can evoke emotion and memory. - **Industrial Design:** The use of industrial design elements like the speaker aesthetic can be adopted in other products to enhance aesthetical appeal and added functionality. - **Luxury Home Fragrance:** Luxury fragrance products can be expanded beyond perfumes and colognes by offering high-end scent diffusers to elevate the at-home fragrance experience. ### Industries Being Reshaped - **Home Fragrance:** Companies within this industry can explore adding high-end scent diffusers to their product lines to cater to consumers who value luxury in-home fragrance experience. - **Audio Equipment:** The audio industry can adopt industrial design elements of other products to differentiate their product lines and create unique innovative products. - **Luxury Retail:** Luxury retail brands can consider expanding their product lines into other areas like home fragrance to offer consumers a unique multi-sensory shopping experience. ## Related on Trend Hunter - [Sensory Home Diffusers](https://www.trendhunter.com/trends/aroma-diffuser-1.md) - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md) - [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md) - [Luxurious Fragrance Diffusers](https://www.trendhunter.com/trends/mini-pro-scent-diffuser.md) - [Artful Aromatic Diffusers](https://www.trendhunter.com/trends/wooden-diffuser.md) - [Luxurious Stress-Free Diffusers](https://www.trendhunter.com/trends/stressfree-diffuser.md) - [Sleek Holiday-Scented Candles](https://www.trendhunter.com/trends/symphonique.md) - [Ultra-Modern Sculptural Scent Diffusers](https://www.trendhunter.com/trends/smart-aromatherapy-diffuser.md) - [Toy-Like Aroma Diffusers](https://www.trendhunter.com/trends/diptyque-culbuto.md)