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# Content-Upscaling TVs
The LG Real 8K OLED Ultra HD TV was Announced Ahead of CES 2020

By Michael Hemsworth | Published 2019-12-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/oled-ultra-hd-tv
References: [thegadgetflow](https://thegadgetflow.com/portfolio/lg-real-8k-tv/) & [lg](https://www.lg.com/us?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow)

The [LG](https://www.trendhunter.com/trends/lg-oled-m4) Real 8K OLED Ultra HD TV has been announced by the brand ahead of CES 2020 as its next-generation set for the home entertainment market that will offer an array of impressive features. The TV boasts a staggering 33 million active pixels and is capable of [upscaling older content](https://www.trendhunter.com/trends/lg-oled-evo-g5) to make it suitable for viewing on the UHD display. This includes SD, HD or 4K content to accommodate users who want to watch their choice of shows or movies without having to deal with grainy image quality.

The LG Real 8K OLED Ultra HD TV will be launched in the new year and are finished by a nearly bezel-free design to put the focus purely on the stunning image resolution.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 54% | Activity: 39% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What Makes This Trend Stand Out

- **Content-upscaling TV:** The LG Real 8K OLED Ultra HD TV offers upscaling technology for improved viewing experiences, creating an opportunity for home entertainment companies to develop similar products.
- **Next-generation Display Tech:** The LG Real 8K OLED Ultra HD TV showcases impressive display technology, indicating that advances in display tech may disrupt the television industry.
- **Hd-ultra HD Compatibility:** LG's offering accommodates users' various content options, suggesting a trend of HD-Ultra HD compatible devices emerging in the market.

### Sectors Adopting This

- **Television Manufacturing:** The LG Real 8K OLED Ultra HD TV is produced by a television manufacturing company, which may indicate disruptive innovation opportunities for such companies.
- **Home Entertainment:** The trend towards ever-improving home entertainment technology may disrupt industries geared towards out-of-home entertainment such as movie theaters.
- **Streaming Services:** The LG Real 8K OLED Ultra HD TV's content upscaling feature may suggest that streaming services will need to incorporate advanced display tech to remain competitive.

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