# Sour Moonshines Ole Smoky Launches Two Moonshine Flavors, Sour Razzin’ Berry and Sour Watermelon By Niko Pajkovic | Published 2022-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ole-smoky References: [businesswire](https://www.businesswire.com/news/home/20220720005689/en/Ole-Smoky-Distillery-Introduces-Summer-Sour-Moonshine-Flavors-in-New-50ML-Mini-Moonshine-Jars) & [olesmoky](https://olesmoky.com/)  [Ole Smoky Distillery](https://www.trendhunter.com/trends/moonshine-jar), America's leading moonshine brand, has announced that it will be relaunching two popular sour moonshine flavors: '[Sour](https://www.trendhunter.com/trends/sour-patch-kids-watermelon) Razzin’ Berry' and 'Sour Watermelon.' Both of the products will also arrive in a playful new [Mini](https://www.trendhunter.com/trends/mini-mentos) Moonshine Jar format. The new Sour Watermelon Moonshine flavor delivers a sweet and sour taste combination while drawing from the delicious flavors of fresh watermelon. Meanwhile, Sour Razzin’ Berry delivers a more sour punch that is backed by sweet berry notes. “As the #1 moonshine brand in the country, we continue to expand our portfolio with creative and delicious flavors and the Sour Watermelon and Sour Razzin’ Berry 50ML Mini Moonshine Jars are a perfect addition to enjoy this summer," said Robert Hall, CEO, Ole Smoky Distillery. Image Credit: Ole Smoky ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sour Moonshine:** Moonshine companies could invest in creating unique, sour flavors of their products. - **Mini Moonshine Jars:** Miniature packaging could be a trend for liquor companies to offer variety and convenience to consumers. - **Creative Flavors:** Innovative and unique flavors could be a trend for liquor companies to differentiate themselves in a crowded market. ### Who This Affects Most - **Moonshine:** Moonshine companies can leverage the trend in producing adventurous flavors to cater to niche markets. - **Liquor:** Liquor companies can offer innovative packaging and creative flavor options as a way to appeal to the Millennial and Gen Z consumer segments. - **Beverage:** Expanding into unconventional flavorings could set off a disruptive trend in the beverage industry, and create new markets for beverage manufacturers to conquer. ## Related on Trend Hunter - [Miniature Moonshine Jars](https://www.trendhunter.com/trends/moonshine-jar.md) - [Spiked Citrus Fruits](https://www.trendhunter.com/trends/moonshine-mandarins.md) - [Nostalgic Citrus Moonshines](https://www.trendhunter.com/trends/orange-squeeze-moonshine.md) - [Creamsicle-Flavored Moonshines](https://www.trendhunter.com/trends/orange-shinesicle-cream-moonshine.md) - [Co-Branded Fruity Moonshines](https://www.trendhunter.com/trends/cherry-limeade-moonshine.md) - [Canned Moonshine Cocktails](https://www.trendhunter.com/trends/moonshine-cocktails.md) - [Moonshine Party Packs](https://www.trendhunter.com/trends/midnight-moon-party-in-a-box.md) - [Moonshine Advent Calendars](https://www.trendhunter.com/trends/moonshine-advent-calendar.md) - [Fruit-Forward Craft IPAs](https://www.trendhunter.com/trends/sweetwater-1.md)