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# Pop-Up Infographics
Ole Martin Volle Creates a Tiny Tactile Folder for a School Library

By Marissa Brassfield | Published 2011-03-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/ole-martin-volle
References: [olemartinvolle](http://www.olemartinvolle.com/) & [olemartinvolle](http://olemartinvolle.com/)

Infographics have taken over the online sphere, with entire websites devoted to conveying statistics using attractive typography and graphics; this tiny folder by Ole Martin Volle takes this phenomenon offline. Volle created the [wallet-sized pop-up](https://www.trendhunter.com/trends/pc-folder-wallet) as a class project for his [school's library](https://www.trendhunter.com/trends/rahmah-library); he's a graphic design student at the Westerdals School of Communication.

The fold-out book contains pop-up illustrations of the WSoC library and its many offerings. Bold graphics, cleverly arranged photos and clean typography make the information pop. This class project by Ole Martin Volle is a promising look into the future of [printed promotional materials](https://www.trendhunter.com/trends/smartpress); let's hope Volle's professor graded him as highly as we would have.

See more of Ole Martin Volle's library infographic in the gallery above.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 88% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Offline Infographics:** The use of offline infographics in print material allows businesses to create more tangible and engaging marketing content.
- **Small-scale Designs:** Creating compact and portable infographics can allow for more efficient distribution and greater accessibility to valuable information.
- **Personalized Marketing:** Customized and visually appealing marketing materials can grab the attention of potential customers and create a lasting impression.

### Sectors Adopting This

- **Education:** The use of visually engaging infographics can improve the learning experience and increase student engagement in classrooms.
- **Marketing:** Creative and visually appealing infographics can be a powerful way to market products and services in a memorable way.
- **Design:** The rise of offline infographics creates new opportunities for designers to explore creative ways of presenting information in a tangible form.

## Related on Trend Hunter

- [Digital Folder-Inspired Wallets](https://www.trendhunter.com/trends/untitled-folder.md)
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